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08-26-2015, 10:30 AM | #1 | |
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Hyundai launches N sub-brand to take on BMW M
BIMMERPOST NEWS Hyundai launches N sub-brand to take on BMW M Remember when former BMW M chief engineer Albert Biermann recently left for Hyundai [read story]? At the time, we wondered if this signaled Hyundai's goal of launching a dedicated performance sub-brand to take on BMW M. Well that didn't take long. Hyundai has just announced that it will introduce the "N" performance sub-brand at the Frankfurt auto show next month by showing two concept cars - the Hyundai N 2025 Vision Gran Turismo and the RM15 Concept RR. The Hyundai RM15 Concept RR is a mid-engine hatch with a 2.0L, 296 HP engine, based on the Veloster, and in a paint color scheme that BMW M fans would be familiar with Quote:
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08-26-2015, 10:32 AM | #3 |
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Cause people who are looking at new M cars are going to cross shop Hyundai
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08-26-2015, 10:42 AM | #6 |
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Pathetic...
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08-26-2015, 10:42 AM | #7 |
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Lol. Good luck.
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08-26-2015, 10:48 AM | #11 |
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N? Such a blatant ripoff. Is Kia going to come out with ANG next?
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08-26-2015, 10:51 AM | #13 |
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April fools boys now we can go back to work.
If it was a 4 cylinder bumping 500hp and proven in an RWD, or AWD system then come see me Hyundai and I'll de badge the shit outta that car
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08-26-2015, 10:52 AM | #14 | |
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Gosh this is pathetic! really? "n" comeonnnn
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08-26-2015, 10:57 AM | #15 |
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I guess you will now be able to get your Genesis with an N-Sport package.
Last edited by Delta0311; 08-26-2015 at 11:04 AM.. |
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08-26-2015, 10:57 AM | #16 |
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08-26-2015, 11:04 AM | #18 |
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Good for them. I don't understand the negativity when a "sub-par" brand wants to try something (I, for the record, do not consider Hyundai "sub-par"). At worst, I'm neutral in such situations. If you look at the bigger picture, when companies compete, the consumer always wins.
Even if the cars can't match BMW on the "total package" with things like interior quality, etc., as long as the cars drive competently and are fun, then I could see enthusiasts who emphasize the experience over the badge cross-shopping these. Many will see the price/other nuances as a great compromise. If these "N" cars don't end up competing with BMW, it's at least another company trying something to show that there's a market for fun cars and as long as that market is proven to exist, then automakers will continue to be motivated to make those fun cars for us gearheads. At worst, they flop and it won't make any real difference to what you drive anyway. I doubt it'll be this bad though considering their hiring of BMW's (now former) M-division chief engineer. If Hyundai's proven anything in the last 10 years, it's that they know how to turn a ship around. Think about how their brand perception and quality has changed in that time frame. Even if you don't like Hyundai, you still win. I'm anxious to see what they come up with, but I'm going to wait and see before I make any further judgments.
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08-26-2015, 11:20 AM | #22 |
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If this reflects what they have been able to package into a Genesis sedan at that price point, then BMW will have something to worry about.
product >> badge Cuz enthusiast |
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