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      07-02-2010, 09:54 AM   #1
Jason
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Arrow Limited Edition Design Pure Impulse Z4 for BMW UK

BMW Design has created a limited edition Z4 "Design Pure Impulse" for the UK market. No announcement about possible availability for the NA market.

PRESS RELEASE:


With its classic roadster proportions, the BMW Z4 is in equal measure the embodiment of sporty driving pleasure and premium elegance. The Design Pure Impulse equipment package available as from September 2010 offers the perfect opportunity to emphasise the two-seater’s sporting aesthetics in a particularly intensive way.

It comprises an exclusive combination of colours and materials featured on interior elements, specifically emphasising the vehicle’s dynamic character. The Design Pure Impulse equipment package can also be combined with a new, likewise exclusive body paint colour.

The most significant feature of the Design Pure Impulse equipment package is the choice of precisely matching interior colours and materials. Like the equipment package Design Pure White, which accentuates the roadster’s premium elegance and was already presented at the launch of the BMW Z4, the package’s configuration is based on the recommendations of the BMW design team.

Exclusive components of the Design Pure Impulse equipment package are the black Alcantara / Nappa leather sports seats Circuit with yellow colour accents, a black Alcantara surface décor with a yellow contrast seam on the front seat passenger side as well as high-grade BMW Individual interior trim strips in a black piano lacquer finish.

The sporting ambience is complemented by an anthracite BMW Individual roof lining, yellow Alcantara inserts in the door linings, the lower section of the instrument panel also in yellow as well as structural fabric car mats. The arm rests on the centre console and in the doors are covered with high-quality black Nappa leather. The body colour plain Atacama Yellow is available exclusively for the Design Pure Impulse equipment package. Alternatively, there is an option of Alpine White, plain Black, Space Grey metallic, Titanium Silver or Sapphire Black metallic.


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      07-02-2010, 09:59 AM   #2
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Impressive!!!
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      07-02-2010, 10:12 AM   #3
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the other colors are the only colors
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      07-02-2010, 10:32 AM   #4
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wow. i like it.
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      07-02-2010, 10:33 AM   #5
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If there's one car that needs to be debadged, it's the e89 z4. It looks so clean without the badging on the side. That's the first thing I noticed!
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      07-02-2010, 10:55 AM   #6
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Also, the antenna is missing...strange...
Now that i look again, i am not so happy with the yellow color, but it is a matter of taste after all.
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      07-02-2010, 11:01 AM   #7
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How about Techno Violet for the US? The yellow looks a little "muddy". The interior looks nice.
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      07-02-2010, 11:03 AM   #8
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I like it, but not for me for an everyday color. I'd like to have that color every other Saturday in the summer.
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      07-02-2010, 12:35 PM   #9
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Not for me
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35iS, Deep Sea Blue, 19" 326 alloys, etc
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      07-02-2010, 01:08 PM   #10
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I like it a lot. I wish more car companies would use yellow.
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      07-02-2010, 01:13 PM   #11
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Too much like Renault sport or Japanese cars.... looks cheap.
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      07-02-2010, 01:18 PM   #12
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I think it looks very clean and sexy.

p.s. The car.
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      07-02-2010, 01:19 PM   #13
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how would it look with walnut?
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      07-02-2010, 01:39 PM   #14
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If this is for the UK as Jason states then why is the steering wheel on the left ??
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      07-02-2010, 02:06 PM   #15
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I love it!!!
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      07-02-2010, 02:12 PM   #16
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A uk LHD car?
it's a matter of taste, oblviously....
but the last time my dog left something of that color on my garden's grass,I remember I had to take it to the veterinary clinic....
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      07-02-2010, 02:27 PM   #17
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Quote:
Originally Posted by tiborakos View Post
Also, the antenna is missing...strange...
Now that i look again, i am not so happy with the yellow color, but it is a matter of taste after all.
Looks like a retractable antenna to me what do you think?
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      07-02-2010, 03:19 PM   #18
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      07-02-2010, 03:20 PM   #19
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I love it! Especially the Alcantara inserts on the dash and doors. I wish i could buy those inserts for my car in crimson red.
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      07-02-2010, 03:34 PM   #20
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When comparing to the the OP photo at the top, the car in press photos with Lenny Kravitz has different wheels and the car has no "Sdrive 35is LEDPI" badges.

Last edited by BlueZ4AZ; 07-02-2010 at 06:54 PM.
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      07-02-2010, 06:05 PM   #21
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Must be two separate cars - only one has badges, and one has 18" rims, the other has the 326M 19"ers
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      07-02-2010, 06:57 PM   #22
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Quote:
Originally Posted by Dr Stig 2 View Post
Must be two separate cars - only one has badges, and one has 18" rims, the other has the 326M 19"ers
Correct, as there is no other plausible explanation.
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