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      05-19-2021, 06:26 PM   #1
Tommysalami
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"TrailBlazer" instead of "The TrailBlazer"

I just saw a Chevy TrailBlazer commercial, and they say things like "People are taking Trailblazer outdoors..." instead of "...the Trailblazer...". It drives me nuts because absolutely nobody refers to cars that way unless they've given it their own nickname.

I've seen other manufacturers doing it as well and now I notice it every time. Googled it and found nothing. Anyone know why they do this?

The commercial for posterity:
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      05-19-2021, 07:10 PM   #2
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Agree, its so insignificant yet annoys me so much. So many car reviewers do this as well.
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      05-19-2021, 08:08 PM   #3
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Perhaps it is a marketing gimmick to make the name stick out due to "incorrect" grammar?? There is a local commercial where they apparently put their store sign on upside down, and advertise as such to get attention. It works..
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      05-20-2021, 09:43 AM   #4
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The absolute best, makes you wanna stab a red belly black snake......

https://www.facebook.com/nfsaa/video...10913328/?t=10
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      05-20-2021, 11:06 AM   #5
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"The best or Nothing"
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      05-21-2021, 12:21 PM   #6
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It is odd. The only thing I can think of is to humanize the vehicle. Which is odd because there is a better option psychologically for that phrase.
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      05-21-2021, 01:09 PM   #7
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Quote:
Originally Posted by JasonDot View Post
It is odd. The only thing I can think of is to humanize the vehicle. Which is odd because there is a better option psychologically for that phrase.
Yes, like it's a family member.
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      05-21-2021, 01:28 PM   #8
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It's a marketing thing. I'm pretty sure Jobs started this 14 years ago with "iPhone"
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      05-21-2021, 01:28 PM   #9
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I'm a Tottenham Hotspur fan. They're always, and only referred to as Spurs. Never the Spurs. That's some dumb basketball team. But it's still weird. So is even paying to advertise the shitty Trailblazer. Can we go back to cars yet?
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