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11-07-2024, 03:49 PM | #1 | |
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JAGUAR - Stops Selling Vehicles
The storied British carmaker will not sell any new models in 2025 and reportedly only sell SUVs beyond this and focus on EV. The rumored 4 Door GT model is yet to be revealed but the release date is unclear.
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11-07-2024, 04:19 PM | #3 |
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Moving up market to compete with AM and Bentley without a well selling mainstream model to give a steady cashflow sounds to me as a plan destined to fail....
They already have a hard time competing against BMW/Audi/Merc....or arguably Porsche This decision probably comes from the need to go all electric, and not being able to compete with brands like Tesla, Lucid and what the german 3 are going to do, not compete on price and not on volume... But to go against AM, Bentley, and thus also more or less RR, Lamborghini and Ferrari.... Jaguar is just not exclusive and bespoke enough for that. And all these brands also need the backing of a major automotive manufacturer to exist and share technology etc. Too bad we're living in an era that people with money rather have a boring bulky SUV than a low slung sportscar or supersedan that goes around corners....
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11-07-2024, 04:41 PM | #4 |
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Sad news but honestly other than the F-Type Jag hasn't sold anything interesting for a very long time.
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11-07-2024, 04:43 PM | #5 |
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This SUV and bigger car brainrot mentality that people want is so annoying and weird.
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11-07-2024, 05:26 PM | #6 |
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XKR-S was pretty cool. But indeed that is already a 10 year old car.
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11-07-2024, 05:44 PM | #7 |
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Not unexpected. The brand could resurface, let’s see.
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11-07-2024, 06:18 PM | #8 |
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I love Alfas, I have driven a Saab for 15 years and yes I have a soft spot for the leaping cat. I dunno why but there's cars often look and sound cool and there's a certain nuttiness about them.
I regard the F-Pace a contender if we wee to sell the Stelvio and the F-Type is definitely on the table if I decide I don't need rear seats. |
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11-07-2024, 06:55 PM | #9 |
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Moving upmarket will fail. They have never been seen in that market. This will be the end of Jaguar. Sad.
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11-07-2024, 07:55 PM | #10 | |
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Today's compact SUVs are really just hatchbacks that sit up just high enough to be classed as a light truck. |
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11-07-2024, 09:51 PM | #11 |
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The problem is consumers already have a mental image of each brand in their heads. Jaguar can build the most reliable vehicles on the planet, but they cast their die long ago. It’s very difficult to break out of that. They are better off getting rid of Jag, starting a new brand that’s upscale and pray no one catches wind they are actually Jaguars.
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11-07-2024, 10:59 PM | #12 | |
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While the Jag branded might be put on ice (heh) for a year or so, it's but a small part of a much larger whole. |
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11-08-2024, 01:01 AM | #13 | |
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Tata makes cheap low end cars. Unless rangerovers become their mainstream models and provider of platform technology. However I see Rangerover currenty more upmarket than Jaguar.
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11-08-2024, 04:27 AM | #14 |
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Land Rover is doing great with RR and Defender.
Jaguar leadership really let them down with poor product planning and EV nonsense. Their recent cars had crap interiors and the redesign of Ftype was horrendous. If they come back as EV only Suv brand then they will go out of business permanently. The best thing about Jaguar was the styling and the Supercharged V8, otherwise plenty of better options from MB/BMW. |
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11-08-2024, 07:58 AM | #15 |
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Anecdotally, i see far less of the new RR than I saw previous generations. I think competition in that segment has just gotten much more intense, and RR doesn't really stand out anymore.
Jaguar has had terrible leadership since Ford divested them. They ignored the move to SUVs until they were all but irrelevant. Then the biggest SUV they sold was the F Pace, which was X3 sized and a compact, from the "big luxury car" brand. They let XJ and XF die on the vine. E and F pace became the "bad credit ok" options in their segment. XE was just a failure all around. At this point, closing Jaguar is a mercy killing. |
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11-08-2024, 08:45 AM | #16 | |
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Back to Jaguar, they have had the basics done well for a long time, the SC V8 is a fantastic and reliable engine that sounds amazing but their interiors never matched the price point, something Maserati also suffers from. When I think jag, and I think 6 figure cars, I want a plush interior experience but they always struggled there. |
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11-08-2024, 08:55 AM | #17 | |
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11-08-2024, 11:36 AM | #18 | |
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11-09-2024, 02:22 PM | #19 |
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The SC V8 is awesome but honestly the rest of it is blah and they have failed to produce a complete product since the what, 80s/90s and those who remember those cars would probably agree that while they were unarguably JAAAAG, they were also tremendously flawed machines.
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11-11-2024, 06:07 PM | #20 |
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11-12-2024, 09:51 AM | #22 |
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The last XJR and XFR were great. The project 8 stuff was too weird for me. The F Pace SVR was high on my shopping list before I bought my X5 too.
I would argue Jag had some of the best products for enthusiasts that also had lives, but they were way expensive, and had the Jag reliability concerns. Getting taken over by Tata didn't help there either. |
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