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      10-28-2021, 10:42 AM   #1
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BMW to Open BMW M Driving Experience Center at Indianapolis Motor Speedway in 2022

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BMW to Open BMW M Driving Experience Center at Indianapolis Motor Speedway in 2022.
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A new, purpose-built BMW M Driving Experience Center will open at the iconic Indianapolis Motor Speedway following a successful pilot program last summer.

The partnership will feature BMW Performance Driving School classes taught by BMW certified drivers, driving experiences and a newly developed two-story experience venue.

The venue will feature a showcase area of BMW M vehicles and products, office and meeting space, training areas, and a 7,000+ sq. ft. rooftop with an 1,800 sq. ft. enclosed lounge and hospitality area.


Woodcliff Lake, NJ – October 28, 2021… BMW of North America announced today the establishment of a new BMW M Driving Experience Center at Indianapolis Motor Speedway. The newly-constructed venue will host an array of driving classes taught by BMW certified drivers and include vehicle displays, training areas, meeting spaces, a rooftop lounge and hospitality area. The establishment of a lasting BMW M Driving Experience Center at Indianapolis Motor Speedway follows last summer’s successful pilot program and becomes BMW’s third performance driving venue in the U.S., in addition to the BMW Performance Centers in Spartanburg, SC and Thermal, CA. The BMW M Driving Experience Center at Indianapolis Motor Speedway will celebrate its grand opening in the summer of 2022.

“The new BMW M Driving Experience Center at Indianapolis Motor Speedway extends not only our valued partnership with one of the most iconic motor sports venues in the world, but also allows us to formally expand our experiential and instructional classes to a totally new region in the U.S. market,” said Uwe Dreher, vice president of marketing, BMW of North America. “The thrilling performance of a BMW M vehicle is best experienced from the driver’s seat – an experience made even better at the Indianapolis Motor Speedway.”

BMW M Driving Experience Center at IMS

Designed by Rowland Design, the BMW M Driving Experience Center at IMS will sit on 1.5 acres of land, including visitor parking. There will be over 14,000 sq. ft. of usable space, and completion is set for early in the second quarter of 2022. The Center’s first floor will include a BMW M vehicle and product area to showcase the latest BMW M vehicles, office space, meeting space and training space. The second floor will hold an open-air rooftop space complemented by an 1,800 sq. ft. enclosed hospitality and lounge area with desirable viewpoints near Turns 3 and 4 for spectating and other events.

M Driving Experience Programs

The BMW M Driving Experience at IMS will provide owners and enthusiasts with professional instruction directly on one of the world’s most famous racetracks. A number of high performance driving programs designed to hone their skills and challenge their abilities under the guidance of experienced instructors will be available, such as:

M Track Experience – BMW’s M Track Experience, well known from the brand’s Performance Centers in Thermal, CA and Spartanburg, SC, comes to the Midwest at IMS. An instructional experience that familiarizes participants with track driving.

M Track Days – A robust track driving experience taught by BMW Performance Driving School instructors, teaching participants how to bring BMW M vehicles to the absolute limit.
M4 GT4 Experience – An immersive, full-day experience centered around the BMW M4 GT4 racecar, complete with classroom and real-world track instruction.

Test Drive Experiences – A variety of BMW and BMW M vehicles will be available for test drive sessions daily during activation windows.

Test drives will include both M performance driving and xDrive off-road challenges in BMW’s X Series Sports Activity Vehicles.

Interested customers may visit www.bmwperformancedrivingschools.com closer to the summer 2022 opening of the BMW M Driving Experience Center at IMS for specific dates of availability for aforementioned track experiences.

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      10-28-2021, 10:59 AM   #2
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      10-28-2021, 11:11 AM   #3
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thats super cool
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      10-28-2021, 11:35 AM   #4
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I took part in IMS M track day this year and it was a great event.

Glad to hear the news that this center is coming up in the mid west.
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      10-28-2021, 11:37 AM   #5
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Quote:
Originally Posted by vj123 View Post
I took part in IMS M track day this year and it was a great event.

Glad to hear the news that this center is coming up in the mid west.
This is so awesome since I'm in Chicago and always wanted to do one of these.
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      10-28-2021, 11:58 AM   #6
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Originally Posted by RigaTony1982 View Post
This is so awesome since I'm in Chicago and always wanted to do one of these.
I took part in the event with a several friends and everyone had a blast. Here is the summary and pictures from the event.

https://g80.bimmerpost.com/forums/sh....php?t=1854845
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      10-28-2021, 04:07 PM   #7
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Always looking a reason to travel for a M training program.
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      10-28-2021, 04:51 PM   #8
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Their schools are doing well I see.
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      10-28-2021, 11:43 PM   #9
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This is fantastic news and exciting since I live in Indy! I did the M Experience in August and it was an absolute blast. Driving on the road course was surreal and memorable. Can’t wait to have access to this!
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      10-29-2021, 10:23 AM   #10
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Does this mean Indy is an option for the "performance driving/new car delivery" sort of program that you can do in Spartanburg?
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      10-29-2021, 02:59 PM   #11
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I live in Ohio and recently went to SC for the New Owners Track Drive after buying an X5 earlier this year. My next car was planned to be the 2023 M2 which I would love to take performance center delivery of in Indy… but just a week ago I decided I couldn't wait for that car and placed an order for a 718 Cayman. Maybe I'll trade it a year in for a G87 M2 and take delivery in Indianapolis..
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      10-29-2021, 03:14 PM   #12
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Quote:
Originally Posted by hooligan_F36 View Post
Does this mean Indy is an option for the "performance driving/new car delivery" sort of program that you can do in Spartanburg?
CA performance center has been open for a while and new car delivery is not an option for that location. I dont think they will make Indy as option as well considering the additional logistics involved from the factory.
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      10-30-2021, 12:27 PM   #13
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      10-30-2021, 05:11 PM   #14
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Only thing that bummed me out about this is when I called to speak to someone they said that all driving and exercises are on the inner track and not on the full outer track where the Indy 500 is run on
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      10-30-2021, 08:22 PM   #15
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      10-30-2021, 08:32 PM   #16
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Cool— look forward to this…
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      10-30-2021, 09:54 PM   #17
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Maybe for 2022 they’ll have the UDE there as well. I’ve been traveling all over the country doing UDE all year.
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      10-31-2021, 12:14 PM   #18
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      10-31-2021, 09:52 PM   #19
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I'm VERY excited in hearing this news. I am one of our department's Advanced Emergency Vehicle Operator Course instructors. I have hundreds of hours behind the wheel of the crappiest police cruisers you could imagine running high-speed road courses and autocross like courses, teaching new recruits how to drive under emergency conditions. It is amazing how you can control/push 200k mile Crown Vics and Hemi Chargers with worn tires and bad brakes. I'd love a chance to drive similar courses in something designed for it. I'm looking forward to this. I live 20 minutes from the Speedway, sooo convenient.
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      11-02-2021, 11:08 PM   #20
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Quote:
Originally Posted by rdasari View Post
Only thing that bummed me out about this is when I called to speak to someone they said that all driving and exercises are on the inner track and not on the full outer track where the Indy 500 is run on
Road course is much more fun, plus you still get to drive the main straight on the full course.
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