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      03-29-2021, 03:26 PM   #1
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Update 3: 3/31/21 Many press outlets claiming VW's marketing stunt to be a disingenuous as its revealed that the company's PR representatives purposefully lied to numerous reporters confirming false information.

VW's stock rose 12.5% on Tuesday as investors were lead to believe the name change was real. Since VW has admitted to the marketing stunt, stock has since fallen.

Update 2: 3/30/21 The company that lied to you about Dieselgate admits that name change was all but a marketing stunt and premature April Fools joke.
No VW U.S. name change as sources say fake release was a marketing stunt
Quote:
Originally Posted by Reuters
German automaker Volkswagen AG's U.S. unit issued a false news release on Tuesday claiming it would rename its U.S. operations as "Voltswagen of America" in a marketing stunt designed to call attention to its electric vehicle efforts, three people briefed on the matter told Reuters.

Update 3/30/21 Volkswagen of America is officially 'Voltswagen'
Voltswagen: A new name for a new era of e-Mobility
Quote:
Originally Posted by VW US Media
Mar 30, 2021

-U.S. name change from Volkswagen of America to Voltswagen of America begins
May 2021
-Rebranding to include revised name, brand guidelines and VW.com design

Herndon, VA, March 30, 2021 - V.2 —Today, Volkswagen Group of America, is unveiling the official change of its U.S. brand name from Volkswagen of America to Voltswagen of America.

More than a name change, "Voltswagen" is a public declaration of the company's future-forward investment in e-mobility. By definition, Volts are the derived units for electric potential between two points. The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs.

"We might be changing out our K for a T, but what we aren't changing is this brand's commitment to making best-in-class vehicles for drivers and people everywhere," said Scott Keogh, president and CEO of Voltswagen of America. "The idea of a 'people's car' is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples' car and our firm belief that our future is in being the peoples' electric car."

This month, the company welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships across America. As well as being designed to compete with mainstream compact SUVs, the ID.4 is the first product to be sold nationwide that confirms the company's commitment to sustainable mobility.

That's been the mission since the larger Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 percent reduction in the company's carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029.

With the introduction of the "Drive Bigger" brand platform in 2019, Volkswagen of America, as it was then, communicated a long-term vision of striving for a higher purpose, challenging us all to move beyond self-interest and to consider being part of something bigger. The company further signaled its intentions by becoming one of five brands that signed up in 2019 to California's proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.

Voltswagen means thinking big, acting boldly and leading progress.
In 1955 Volkswagen of America was founded, and from the beginning the company dared to be different from other automakers. VW first won the love of the American public with the Type 1 Beetle, which eventually overtook the Ford Model T as the world's best-selling car, with more than 23 million sold. By establishing a storied legacy of breaking from convention and emphasizing a true driver-vehicle connection, Volkswagen of America in its time has become synonymous with humility, wit and humor, while the actual namesake translates to "the people's car."

"As our newly launched ID.4 campaign demonstrates, the humanity at the core of this brand remains its enduring legacy," said Kimberley Gardiner, senior vice president, Voltswagen of America brand marketing. "The tone of Voltswagen will be a consistent thread between the branded communications for our growing electric fleet to our gas vehicles. Over the course of the next few months, you will see the brand transition at all consumer touch points. This is an exciting moment for us, and we have been working through every avenue to make the transition clear, consistent, seamless and fun for all."

The company will preserve elements of Volkswagen's heritage by retaining its iconic VW Dark Blue color for gas-powered vehicles and Light Blue to differentiate the new, EV-centric branding. Starting today, new branding will roll out across all of the company's advertising, website and social media channels. Moving forward, "Voltswagen" will be placed as an exterior badge on all EV models with gas vehicles sporting the VW emblem only. Exterior and interior signage will soon roll out to all Voltswagen properties and dealerships across the US.

About Voltswagen
Founded in 1955, Voltswagen of America, formerly Volkswagen of America, Inc., is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Voltswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Voltswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, ID.4 Electric SUV, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Voltswagen online at www.vw.com or media.vw.com to learn more.
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      03-29-2021, 06:02 PM   #2
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100% a joke
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      03-29-2021, 06:52 PM   #3
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Quote:
Originally Posted by AlexFL View Post
100% a joke
Quote:
Originally Posted by Road & Track
Though it sounds like an April Fools' joke gone awry, a senior employee at Volkswagen of America, who asked not to be named, confirmed to Road & Track that the name-change announcement was genuine, and had been erroneously published ahead of schedule. As noted by CNBC, the release—which was incomplete, and had notes indicating that further photographs and quotes were to be added before publication—explained how Voltswagen and VW badging would co-exist for at least a certain amount of time after the name change kicked in.
CONFIRMED: VW Name-Change to "Voltswagen" Is Real
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      03-29-2021, 06:53 PM   #4
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Whether this a joke or not I love the inventive nature of the people associated with this forum. I look forward to getting a chuckle from a lot of posts.
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      03-29-2021, 07:03 PM   #5
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It’s a catchy name for an electric range, give them that
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      03-29-2021, 07:24 PM   #6
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Interestingly this isn't the first time the term "Voltswagen" has been coined by the automaker as an old VW e-up ad resurfaces.



VW UK also has a "Voltswagen" twitter verified account which has since been abandoned since last year.

Name:  Volt.jpg
Views: 562
Size:  95.4 KB

Since the branding will be only for the EV's, this may likely be another move for VW to distance themselves further from the Dieselgate scandal as well as highlight their commitment and effort towards EVs.
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      03-30-2021, 07:46 AM   #7
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Official Press Release from VW:

https://media.vw.com/en-us/releases/1499

Quote:
Originally Posted by VW US Media
Voltswagen: A new name for a new era of e-Mobility

Mar 30, 2021

-U.S. name change from Volkswagen of America to Voltswagen of America begins
May 2021
-Rebranding to include revised name, brand guidelines and VW.com design

Herndon, VA, March 30, 2021 - V.2 —Today, Volkswagen Group of America, is unveiling the official change of its U.S. brand name from Volkswagen of America to Voltswagen of America.

More than a name change, "Voltswagen" is a public declaration of the company's future-forward investment in e-mobility. By definition, Volts are the derived units for electric potential between two points. The new name and branding symbolize the highly-charged forward momentum Voltswagen has put in motion, pursuing a goal of moving all people point-to-point with EVs.

"We might be changing out our K for a T, but what we aren't changing is this brand's commitment to making best-in-class vehicles for drivers and people everywhere," said Scott Keogh, president and CEO of Voltswagen of America. "The idea of a 'people's car' is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples' car and our firm belief that our future is in being the peoples' electric car."

This month, the company welcomes the arrival of ID.4, its first long-range all-electric, zero direct emission SUV, in dealerships across America. As well as being designed to compete with mainstream compact SUVs, the ID.4 is the first product to be sold nationwide that confirms the company's commitment to sustainable mobility.

That's been the mission since the larger Volkswagen Group became the first major automaker to support the goals of the Paris Climate Agreement, with an added target of a 30 percent reduction in the company's carbon footprint by 2025, and net-carbon neutrality by 2050. A resulting commitment to sell one million EVs worldwide by 2025 will see more than 70 electric models launched across the VW group brands by 2029.

With the introduction of the "Drive Bigger" brand platform in 2019, Volkswagen of America, as it was then, communicated a long-term vision of striving for a higher purpose, challenging us all to move beyond self-interest and to consider being part of something bigger. The company further signaled its intentions by becoming one of five brands that signed up in 2019 to California's proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.

Voltswagen means thinking big, acting boldly and leading progress.
In 1955 Volkswagen of America was founded, and from the beginning the company dared to be different from other automakers. VW first won the love of the American public with the Type 1 Beetle, which eventually overtook the Ford Model T as the world's best-selling car, with more than 23 million sold. By establishing a storied legacy of breaking from convention and emphasizing a true driver-vehicle connection, Volkswagen of America in its time has become synonymous with humility, wit and humor, while the actual namesake translates to "the people's car."

"As our newly launched ID.4 campaign demonstrates, the humanity at the core of this brand remains its enduring legacy," said Kimberley Gardiner, senior vice president, Voltswagen of America brand marketing. "The tone of Voltswagen will be a consistent thread between the branded communications for our growing electric fleet to our gas vehicles. Over the course of the next few months, you will see the brand transition at all consumer touch points. This is an exciting moment for us, and we have been working through every avenue to make the transition clear, consistent, seamless and fun for all."

The company will preserve elements of Volkswagen's heritage by retaining its iconic VW Dark Blue color for gas-powered vehicles and Light Blue to differentiate the new, EV-centric branding. Starting today, new branding will roll out across all of the company's advertising, website and social media channels. Moving forward, "Voltswagen" will be placed as an exterior badge on all EV models with gas vehicles sporting the VW emblem only. Exterior and interior signage will soon roll out to all Voltswagen properties and dealerships across the US.

About Voltswagen
Founded in 1955, Voltswagen of America, formerly Volkswagen of America, Inc., is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Voltswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Voltswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, ID.4 Electric SUV, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Voltswagen online at www.vw.com or media.vw.com to learn more.
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      03-30-2021, 08:27 AM   #8
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Although this is an official move by VW of America, it is clearly more about generating hype than anything else. The company is typically referred to as "VW" anyway, and that obviously does not change as a result fo this campaign. Either way, I would be surprised if this name change lasts beyond the end of the decade.
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      03-30-2021, 08:31 AM   #9
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Quote:
Originally Posted by mkoesel View Post
Although this is an official move by VW of America, it is clearly more about generating hype than anything else. The company is typically referred to as "VW" anyway, and that obviously does not change as a result fo this campaign. Either way, I would be surprised if this name change lasts beyond the end of the decade.
Yep, this is the automotive equivalent of IHOP changing its name to IHOB. Nothing more than pure marketing and a chance at garnering attention and hype towards their EV's, especially since the reception to the iD4 has been primarily lukewarm and quiet compared to rivals like Ford and Tesla.
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      03-30-2021, 09:40 AM   #10
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So cringe.
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      03-30-2021, 09:46 AM   #11
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Quote:
Originally Posted by jmack View Post
So cringe.
Agree, its a pretty lame attempt at trying to hype up their EV cars, like I said earlier, similar to IHOB or a bad dad joke. I would rather they improve the actual vehicles after checking out an iD4. Tesla, Ford, Hyundai, and even Kia (who recently unveiled their EV6 crossover today) are ahead in my opinion.
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      03-30-2021, 09:59 AM   #12
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This is so stupid. Apologies if it was mentioned already, but is this a US only thing? Also are all of the current gas versions (Golf, Jetta, Arteon, Tiguan, Atlas, etc) part of the rebranding as well?
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      03-30-2021, 10:07 AM   #13
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Quote:
Originally Posted by Burrcold View Post
This is so stupid. Apologies if it was mentioned already, but is this a US only thing? Also are all of the current gas versions (Golf, Jetta, Arteon, Tiguan, Atlas, etc) part of the rebranding as well?
US only. EV's will receive "Voltswagen" badging with VW emblems in a blue hue. ICE models retain normal VW badging and emblems.

"Voltswagen" is technically still under the Volkswagen Automotive Group. Very weird and confusing.
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      03-30-2021, 10:16 AM   #14
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wtf, this is completely ridiculous. whoever came up with this should be fired.
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      03-30-2021, 12:44 PM   #15
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VW have a wired sense of humor 😁
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      03-30-2021, 12:48 PM   #16
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Quote:
Originally Posted by 5.M0NSTER View Post
VW have a wired sense of humor 😁
Germans and a sense of humor? I didn't think the two co-exist.
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      03-30-2021, 12:59 PM   #17
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A whole brand based on a pun of the main brand.

Stupid.
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      03-30-2021, 01:44 PM   #18
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Quote:
Originally Posted by AlexFL View Post
wtf, this is completely ridiculous. whoever came up with this should be fired.
There's no bad ideas in a brainstorming session but who tf approved this

It sounds like Voltswagen should be a brand under Volkswagen of America but they're saying that the latter is changing their name to the former??
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      03-30-2021, 02:03 PM   #19
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The longer I read the article, the further my toes curled up under my feet. Can't even see them anymore
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      03-30-2021, 03:00 PM   #20
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Quote:
Originally Posted by stein_325i View Post
Germans and a sense of humor? I didn't think the two co-exist.
Well payed sir, well played.
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      03-30-2021, 03:01 PM   #21
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Such creativity - where do they hire these genius marketing execs?!
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      03-30-2021, 03:16 PM   #22
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In other news BMW announced it's also rebranding to "Bayerische Motor Volts." A spokesman said, "At least ze Americans will pronounce it correctly now! Vee, nicht 'double-u!'"
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