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03-29-2021, 03:26 PM | #1 | ||
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Update 3: 3/31/21 Many press outlets claiming VW's marketing stunt to be a disingenuous as its revealed that the company's PR representatives purposefully lied to numerous reporters confirming false information.
VW's stock rose 12.5% on Tuesday as investors were lead to believe the name change was real. Since VW has admitted to the marketing stunt, stock has since fallen. Update 2: 3/30/21 The company that lied to you about Dieselgate admits that name change was all but a marketing stunt and premature April Fools joke. No VW U.S. name change as sources say fake release was a marketing stunt Quote:
Update 3/30/21 Volkswagen of America is officially 'Voltswagen' Voltswagen: A new name for a new era of e-Mobility Quote:
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03-29-2021, 06:52 PM | #3 | |
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03-29-2021, 07:24 PM | #6 |
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Interestingly this isn't the first time the term "Voltswagen" has been coined by the automaker as an old VW e-up ad resurfaces.
VW UK also has a "Voltswagen" twitter verified account which has since been abandoned since last year. Since the branding will be only for the EV's, this may likely be another move for VW to distance themselves further from the Dieselgate scandal as well as highlight their commitment and effort towards EVs.
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03-30-2021, 07:46 AM | #7 | |
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Official Press Release from VW:
https://media.vw.com/en-us/releases/1499 Quote:
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03-30-2021, 08:27 AM | #8 |
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Although this is an official move by VW of America, it is clearly more about generating hype than anything else. The company is typically referred to as "VW" anyway, and that obviously does not change as a result fo this campaign. Either way, I would be surprised if this name change lasts beyond the end of the decade.
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03-30-2021, 08:31 AM | #9 | |
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03-30-2021, 09:40 AM | #10 |
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So cringe.
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03-30-2021, 09:46 AM | #11 |
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Agree, its a pretty lame attempt at trying to hype up their EV cars, like I said earlier, similar to IHOB or a bad dad joke. I would rather they improve the actual vehicles after checking out an iD4. Tesla, Ford, Hyundai, and even Kia (who recently unveiled their EV6 crossover today) are ahead in my opinion.
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03-30-2021, 09:59 AM | #12 |
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This is so stupid. Apologies if it was mentioned already, but is this a US only thing? Also are all of the current gas versions (Golf, Jetta, Arteon, Tiguan, Atlas, etc) part of the rebranding as well?
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03-30-2021, 10:07 AM | #13 | |
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"Voltswagen" is technically still under the Volkswagen Automotive Group. Very weird and confusing.
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03-30-2021, 12:48 PM | #16 |
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Germans and a sense of humor? I didn't think the two co-exist.
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03-30-2021, 12:59 PM | #17 |
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A whole brand based on a pun of the main brand.
Stupid.
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03-30-2021, 01:44 PM | #18 | |
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It sounds like Voltswagen should be a brand under Volkswagen of America but they're saying that the latter is changing their name to the former??
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03-30-2021, 03:00 PM | #20 |
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Well payed sir, well played.
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03-30-2021, 03:01 PM | #21 |
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Such creativity - where do they hire these genius marketing execs?!
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03-30-2021, 03:16 PM | #22 |
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In other news BMW announced it's also rebranding to "Bayerische Motor Volts." A spokesman said, "At least ze Americans will pronounce it correctly now! Vee, nicht 'double-u!'"
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