BMW NA Reports Q2 2022 U.S. Sales Results

[WraithM5]

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[WraithM5]

Originally Posted by Pyrat 2

Pretty sorry story here. Speaks to the attractiveness of their line-up overall. Watching them on the sidelines lose their game slowly 1 day at a time.

This is not the case at all.

[chris719]

Originally Posted by 3RDSECTOR

I was told we would continue to see 4 Series sales numbers rise exponentially due to the design being so bold, striking, cutting edge, captivating and modern. What happened?

The 4 is a coupe. Anything not an SUV or crossover is dying, so it's going to take some work to figure out how BMW is doing here given the fact that it is a shrinking niche showing year-over-year decline across the industry.

[Game]

Originally Posted by F32Fleet

Ya I don't know what to tell ya. She ordered the B58.

Oh ya the M40 is a different story. Dealers didn't get those for months.

[VIERsr]

It is impossible to judge these figures without knowing the global market situation.
If Bmw's sales drop by 20% but the market scores -25%, Bmw is gaining market share, otherwise it is a real drop.
But if it is the whole market that is falling, it means that it is not a specific brand/product problem.

[dezzracer]

Originally Posted by VIERsr

It is impossible to judge these figures without knowing the global market situation.
If Bmw's sales drop by 20% but the market scores -25%, Bmw is gaining market share, otherwise it is a real drop.
But if it is the whole market that is falling, it means that it is not a specific brand/product problem.

Originally Posted by VIERsr

It is impossible to judge these figures without knowing the global market situation.
If Bmw's sales drop by 20% but the market scores -25%, Bmw is gaining market share, otherwise it is a real drop.
But if it is the whole market that is falling, it means that it is not a specific brand/product problem.

Whole Market is dropping. Think I read major auto manufacturers average -16%. There is nothing good going on right now folks. We are hurting in every measurable category.

[ComingInHot]

Wow the disparity of the comments in the thread make that old saying so true… you can make statistics say anything you want…. especially when the stats don't encompass a full view of what's going on.

[PittsDriver]

Originally Posted by EXE46

A big part also has to do with the outrageous markups and horrid lease rates/incentives which are forcing many to buy out their current lease versus getting a new replacement.

That doesn't appear to be hurting the X model SUV sales which are all up. BMW is making such great SUV models that I think that's eating some of the sedan and coupe sales away.

[Machinebuilder]

Sales figures look decent compared to others. I still am not a fan of the newer designs but audi and Lexus have also gone with the big grills etc. I think that BMW has gotten older like most of its owners. I find younger people are not so excited about the brand nor cars in general so we will see what the future brings.

[VIERsr]

Originally Posted by dezzracer

Whole Market is dropping. Think I read major auto manufacturers average -16%. There is nothing good going on right now folks. We are hurting in every measurable category.

https://www.autonews.com/sales/june-...rpasses-toyota
Bmw is performing better (well, less worse...) than the rest of the market.

[phoenixbmwlife]

Originally Posted by jdhiro

-20% sales from the same quarter in 2021? What's goin on there?

Lots are empty. Are they just having that hard of a time getting cars in dealer hands?

PS - Somebody still had an i8 in inventory?!?

Recession is already here. Many experts have said so.

[Luminor513]

Several factors that have contributed to these dismal sales numbers across the entire board except for X5 & X7.

1. Many people buying out their leases and holding, rather than leasing a new car. This is due to lease MF and residuals no longer being favorable.

2. Many converting to EV due to cost of gas

3. Pandemic causing supply chain issues and lack or product availability

4. Dealership tactics/behavior with obscene and ridiculous ADM's

I'm sure there are other specific issues, these are just some of the most common. I'm not surprised by these numbers, but I also think things will begin to trend in the positive direction once inventory issues subside.

[Rux]

Originally Posted by 3RDSECTOR

I was told we would continue to see 4 Series sales numbers rise exponentially due to the design being so bold, striking, cutting edge, captivating and modern. What happened?

Year to date 2021 NA 3 series sold= 23,776
Year to date 2021 NA 4 series sold= 12,533

Makes sense. People getting used to the design, some hate it, love it, who knows. Plus, the 3 series is more popular. If its anything like the order bank lists for the M3/M4, 3 to 1 seems to make sense.

But what happened YTD 2022???

Year to date 2022 NA 3 series sold=14,330
Year to date 2022 NA 4 series sold=14,025

That is an almost a 40 percent decrease in 3 series sold and a 12 percent increase in 4 series sold.

Am I looking at this incorrectly? I give a literal fuck about wars and supply chain covid bullshit. These are numbers. They show that the 4 series increased in sales. So what are you looking at or seeing that I am not?

[stein_325i]

Originally Posted by Rux

Year to date 2021 NA 3 series sold= 23,776
Year to date 2021 NA 4 series sold= 12,533

Makes sense. People getting used to the design, some hate it, love it, who knows. Plus, the 3 series is more popular. If its anything like the order bank lists for the M3/M4, 3 to 1 seems to make sense.

But what happened YTD 2022???

Year to date 2022 NA 3 series sold=14,330
Year to date 2022 NA 4 series sold=14,025

That is an almost a 40 percent decrease in 3 series sold and a 12 percent increase in 4 series sold.

Am I looking at this incorrectly? I give a literal fuck about wars and supply chain covid bullshit. These are numbers. They show that the 4 series increased in sales. So what are you looking at or seeing that I am not?

Remember that the Gran Coupe and i4 were also introduced within the last year. Those two will make up the majority of 4er sales and increase total sales.

[Rux]

Originally Posted by stein_325i

Remember that the Gran Coupe and i4 were also introduced within the last year. Those two will make up the majority of 4er sales and increase total sales.

Good point. I figured the 4er GC but didn't think about the i4. I guess we really will not know the grille impact until the 2022 year end numbers are in. Regardless, the i4 and GC both have the updated grille. I did not expect the numbers to be so close.

[silverstar335]

I was not expecting such a steep decline in 3-series Q2 and YTD sales in comparison to 2021 numbers.

[VIERsr]

Usually the last year of production of a model is the one in which sales are lowest (this is the case with the 3-series), many people preferred to wait for the LCI instead of buying an "older" car. I expect a strong increase in sales in 2023 for the 3-Series LCI.
In any case, in my opinion the pre-LCI G20 is much better looking than the LCI both in terms of aesthetics and interior, and since there are no significant mechanical improvements, the 'old' one is a better buy and I don't see a reason to get the new one, but that's just me

[MarlboroM2C]

Originally Posted by Machinebuilder

Sales figures look decent compared to others. I still am not a fan of the newer designs but audi and Lexus have also gone with the big grills etc. I think that BMW has gotten older like most of its owners. I find younger people are not so excited about the brand nor cars in general so we will see what the future brings.

You THINK Younger people not excited by the BMW models? I disagree completely. BMW is red hot right now with younger gen who simply cant afford them...yet.
My experience and what I see at meets, talking to young car gen, and seeing what these younger folks do with the BMWs, is otherwise.

[3RDSECTOR]

Originally Posted by Rux

Year to date 2021 NA 3 series sold= 23,776
Year to date 2021 NA 4 series sold= 12,533

Makes sense. People getting used to the design, some hate it, love it, who knows. Plus, the 3 series is more popular. If its anything like the order bank lists for the M3/M4, 3 to 1 seems to make sense.

But what happened YTD 2022???

Year to date 2022 NA 3 series sold=14,330
Year to date 2022 NA 4 series sold=14,025

That is an almost a 40 percent decrease in 3 series sold and a 12 percent increase in 4 series sold.

Am I looking at this incorrectly? I give a literal fuck about wars and supply chain covid bullshit. These are numbers. They show that the 4 series increased in sales. So what are you looking at or seeing that I am not?

Please read the chart again. Carefully this time.

[Rux]

Originally Posted by 3RDSECTOR

Please read the chart again. Carefully this time.

You hold your breath marketing genius. I will let you know when I am done.

[TheStanman]

Originally Posted by Maks///M2

Bmw quit claiming production issues. Less than a year ago you were one of the manufactures that had production under control.

This is completely inaccurate. Production is constrained across the board and continues to be down 15-20%. Still unclear when we will get to pre-pandemic levels again, but 2022 is not it.

Edit: As context, current forecast for new car sales this year is 15.3M. 2015 - 2019 were all 17M+ units.

[3RDSECTOR]

Originally Posted by Rux

You hold your breath marketing genius. I will let you know when I am done.

Yea waiting on you to figure this out is gonna hurt.