Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad

Mark · 02-09-2011, 07:34 AM

BIMMERPOST NEWS

Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad

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For one of their Superbowl ads, BMW decided to simultaneously highlight the new X3 and the plant in which its built, the famed Spartanburg South Carolina factory. BMW had a point to make, they are deeply involved in manufacturing in the USA, and they are here to stay.

Of course the 30 second spot does a much better job of getting that point across then I can ever do, so I've included the original Superbowl commercial here

BMW USA has now put out this new short behind the scenes look at the making of the commercial. Whats most interesting to me and really highlights their dedication, is that the people on screen were not actors. These were the real deal workers at the plant. Check it out below.

Mean_M3 · 02-09-2011, 11:01 AM

People Are Saying That The Audi Ad Was *da Sh#*" Lmao

Trojan4evr · 02-09-2011, 01:40 PM

perfect. Used to see that plant when driving to Atlanta from NC.

ILMOSTRO · 02-09-2011, 11:15 PM

Audi ad was sweet!

MDyDinanM · 02-10-2011, 07:26 PM

i like this one better

02-09-2011, 07:34 AM	#1
Mark Administrator 7937 Rep 4,204 Posts Drives: 1M Join Date: Mar 2005 Location: USA iTrader: (1) Garage List 2011 BMW 1 Series M ... [8.36]	Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad BIMMERPOST NEWS Behind the scenes in making of BMW's "Defying Logic" SuperBowl Ad 4 COMMENTS Tweet For one of their Superbowl ads, BMW decided to simultaneously highlight the new X3 and the plant in which its built, the famed Spartanburg South Carolina factory. BMW had a point to make, they are deeply involved in manufacturing in the USA, and they are here to stay. Of course the 30 second spot does a much better job of getting that point across then I can ever do, so I've included the original Superbowl commercial here BMW USA has now put out this new short behind the scenes look at the making of the commercial. Whats most interesting to me and really highlights their dedication, is that the people on screen were not actors. These were the real deal workers at the plant. Check it out below. __________________ BMW 1M. BMW M2. BMW M2.
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02-09-2011, 11:01 AM	#2
Mean_M3 Banned 39 Rep 322 Posts Drives: 2009 E92 coupe Join Date: Mar 2009 Location: Westport, CT iTrader: (4)	People Are Saying That The Audi Ad Was da Sh#" Lmao
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02-09-2011, 01:40 PM	#3
Trojan4evr Lieutenant Colonel 702 Rep 1,938 Posts Drives: 2021 G80 M3/ 2025 G87 M2 Join Date: Oct 2009 Location: Socal iTrader: (0) Garage List 2011 BMW/ E82 135i [1.00] 2007 BMW/ E90 335i [5.50]	perfect. Used to see that plant when driving to Atlanta from NC. __________________ '25 G87 M2 '21 G80 M3 '11 E82 135i DCT (Gone but not forgotten) '08 E90 335i (Gone but not forgotten)
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02-09-2011, 11:15 PM	#4
ILMOSTRO ilmostro 7 Rep 171 Posts Drives: BMW 135i Join Date: Aug 2008 Location: California iTrader: (0)	Audi ad was sweet! __________________
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02-10-2011, 07:26 PM	#5
MDyDinanM OIF Veteran 287 Rep 2,106 Posts Drives: ///M Join Date: Oct 2009 Location: East Coast iTrader: (0) Garage List 2008 BMW M5 [6.88]	i like this one better __________________ Retired: '06 BMW E46 ///M3 Current: '08 BMW E60 DINAN ///M5, Interlagos Blue, SMG DINAN Stage 2 Suspension, Exhaust, Stage III Software, Front strut braces, Intakes, 13% Underdrive pulley, 3.91 Differential, RPI Scoops.
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