Quote:
Originally Posted by Wolf
I don't have any problem with BMW expanding their models, but a Z2 for less richer people? why don't BMW offer smaller engines in the Z4 for lower price tags and calls the day?... why put a new model on sale just for having a roadster with a smaller engine variant? Somethings just don't make any sense!
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Hmm.. I disagree... this market is ripe for the picking...
The Miata seemingly has this market alone right now. In the us the Pontiac Solstice and Saturn Sky are gone... Honda is no longer making an S2000.... BMW really needs to capitalize on some of the youth market/trends and make some affordable cars... They do this in europe with diesels and lower power motors, but not in the US. The MINI has been a huge success in the US, and a small niche car like a Z2 would be huge here with the 20-40s female set, (they could lease a zillion of these things) not to mention how would capture the male buying market if they actually produced a Z2 M....
Then these same owners will be in the BMW fold, and as they age, will move up to larger cars.