It's a matter of knowing your audience. I wouldn't consider this forum a good barometer of the masses when it comes to automobile tastes. The average buyer doesn't have any deep connection to heritage or history. Like them or not BMW's EV's are resonating with buyers.
https://www.motor1.com/news/601389/t...tition-fierce/
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The race for electrification is involving almost all brands available in Europe. The BMW Group, for example, is the fastest growing manufacturer within the segment, with a market share that rose from 5.76 percent in the first half of 2021 to 8.37 percent a year later. The latest products, such as the iX, iX3, and i4, are enjoying a positive response from the public.
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