Quote:
Originally Posted by SteveinArizona
I agree. I was driving down the street the other day and saw a vehicle crossing on a perpendicular street so I was looking at the cars from the side. I thought I saw an XM but as it got closer I saw it was an I3.
Why does a company that makes such great cars make them so ugly?
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2 things going on right now in my opinion:
1. The design language is being tailored to "emerging" markets (China), which is very different from the rest of the world. We (the west) aren't used to that.
2. Design teams can be very arrogant. It's their art so we as consumers are expected to love it. That doesn't always jive with the business aspect of meeting consumer demands. BMW has a long history of telling the consumer what they should like rather than asking them.