Quote:
Originally Posted by Efthreeoh
I'm old too and grew up in a Ford family and have personally owned 8 Fords since 1978. Having the Ford EV being called a Mustang Mach-E doesn't bother me in the least. It is a business marketing decision, which I understand the basis for the decision. Take one of the company's strongest nameplates to introduce a new EV platform to the market makes sense to me. It gets the most attention.
If I ran GM I'd definitely use Electra as the name for a Buick EV. Charger for Stellinis/Crysler. A lot of well known Ford nameplates are horses. Maybe Futura would have been a good choice, but how many 40 year olds have ever heard of an Australian Ford Futura, or a Falcon Futura (in the US)? Maybe resurface Fusion? Kinda hints electric.
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But the Explorer ..
is one of the best selling nameplates of all time
has a "future" / "adventure" connotation, a mustang is a wanderer or stray
begins with the letter "E"
Same can be said in a lesser case for the Explorer or Edge, so why whore out the Mustang name on an SUV?