Quote:
Originally Posted by Fritzer
True, it will certainly be lucrative because you're having people buying what is pretty much a Ford Escape and calling it a Bronco. That brand dilution on "Bronco" will be a bitch though.
"Yes sir, we have two entrees tonight. We have Prime Rib, then we have Prime Rib Sport. The Prime Rib Sport is just hamburger meat, but it's still Prime Rib because we say it is!"
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If you go the the Ford website for Bronco, the marketing scheme makes more sense. The model name "Bronco" is being repurposed as a brand "family" of "Built Wild" vehicles meant for outdoors, adventurous use. A third model of the Bronco "Built Wild" "Family" will be released that is a pickup version of the Bronco. This is similar in marketing concept as Jeep does with the Wrangler and the Gladiator pickup, and the various unibody chassis based SUVs that carry the "Jeep" branding on them.
The Bronco portion of Ford's website clearly shows two different vehicles for the Bronco and Bronco Sport. Ford clearly provides the distinctions of purpose between the two vehicles. The two different vehicle types do have in common vehicle trim names. As is always the case, the consumer can decide on the level of understanding he has when product shopping.