Quote:
Originally Posted by stein_325i
Its stupid, but at the same time marketing genius, similar to the Mustang Mach-E which isn't a Mustang but will sell better and for more money because of its Mustang name and badging.
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True, it will certainly be lucrative because you're having people buying what is pretty much a Ford Escape and calling it a Bronco. That brand dilution on "Bronco" will be a bitch though.
"Yes sir, we have two entrees tonight. We have Prime Rib, then we have Prime Rib Sport. The Prime Rib Sport is just hamburger meat, but it's still Prime Rib because we say it is!"