The evolution method car makers use, specially german is the way legends are born(look at us, human kind
). thats why each of our beloved bimmers are special and respectable cars even when the new guy arrive. when you "reinvent the wheel" every time, you trow away the old one.
for example- meaningless Japanese cars. i think R8 is a fabulous car, but has no heritage, at least not for now, same with comparing new lambos to ferrari, new lambos are absolutely fabulous super cars, but just another great product made by a very good producer(audi)and have no connection to italian heritage..at least ferrari are still in italian hands..