Quote:
Originally Posted by TheBingoBalls
Agreed. Design is the other thing and it's pretty big in this segment. I look at the 7er and I don't question the quality and the craftsmanship - I do believe it has that over the S Class, but it severely lacks that the glitz and wow factor which the S Class has in spades.
The 7er does a lot of things right which it make it a very quality product, but it doesn't do well in the things that matter to people who buy in this segment.
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Yeah exactly, it reminds me of SavageGeese's criticism of the 8-series: that it's a very corporate and "check the boxes" type of product. It's not like the 7-series is a bad car or a failure, as I believe it's consistently been the second best selling in that segment for a long time now. I know a lot of people who just love BMW and would only consider a 7-series if they were in shopping in that segment. They are still really nice cars and are cheaper leasing than the S-class. But the 7er just doesn't go that extra mile.