Quote:
Originally Posted by TheBingoBalls
My opinion, the 7 Series will always fall behind the S Class. Not saying that because the 7er is a bad car, but the final product is not what buyers want in this segment and that has more to do with being a BMW - it's never going to check all the boxes you would expect for a full-size luxury car whether it's aesthetics, features, drive characteristics.
You look at the G11, at the time, it had every thing you would expect in a full-size luxury but what really held it back was the drive - the suspension was not well sorted vs the S Class and even the A8. It's still more comfortable than other BMW's but it's still a BMW so there's that "sport" factor that you'll find that people in this segment aren't exactly looking for.
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At least from what reviewers have said on a consistent basis, there is absolutely nothing sporty about the 7-series and it has been that way for generations. I'd prefer they try and recapture the sporting nature of the E38 than churning out bloated BMW boats.