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Originally Posted by =C=
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Originally Posted by desertfox73
Probably just me, but I think it's time to retire the "i" branding...it's so overplayed on everything from cars to mobile device chargers. I'm surprised BMW is using that mechanism to brand its future...it seems stale, worn out, and derivative of Apple. Pretty sure a marketing undergrad class could come up with that name.
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I just want an electric BMW with the normal E90 styling of the beautiful 3 series full electric with 500~1,000 km range on a single charge competing with the Tesla current model S performance.
BMW need to drop the silly looking i3 that no one wants, and build a car that everyone wants.
This new iNext is the same crap as i3... except an X3 or X5 syling... I hope I'm wrong and it's a normal 3 series!
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Pasting my own post to save keystrokes...
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Originally Posted by glennQNYC
Q: Why can't EVs just look like "normal" BMWs?
A: Private sales of EVs simply aren't successful when they aren't immediately recognized as an EV. I believe this is due to the need for EVs to deliver clear "virtue signals" that the owner/driver is environmentally conscious. This messaging is a significant part of the appeal of these vehicles.
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