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03-11-2021, 02:14 PM
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#57
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Moderator
Drives: BMW M2 Competition
Join Date: Jun 2011
Location: Belgium
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Quote:
Originally Posted by LOW4LYF
Well, Nokia isn't really around anymore because they didn't want the change.
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See here:
Quote:
Originally Posted by Artemis
Quote:
Originally Posted by Mani59
Quote:
If you’ve been anywhere near social media in the past year, you’ll know that BMW’s design has weathered a fair old storm. In the words of Adrian van Hooydonk, senior vice-president of group design at the Bavarian firm, “it can be brutal”.
But if you think that’s a hint that van Hooydonk and head of BMW design Domagoj Dukec are about to change their ways, think again. The kidney grille is here to stay.
The reasoning is simple: van Hooydonk and Dukec want BMW to stand out, so they’re happy to make it the distinguishing feature. They rationalise it by pointing out that it’s part of BMW’s past, so it will remain part of the future.
[...]
Van Hooydonk acknowledges that none of this has been easy for the aficionados. “If you have fans, it’s fantastic. You have people who don’t just buy your products, they love what you do. For them, it’s an emotional thing. Of course, if they love what you do, the minute you’re going to change it, they might have an issue with that. It comes with the territory,” he says. “Our job isn’t so easy. We have to debate how much change would be enough because we’re living in a world where there are constant new players coming in. If we don’t move, we become a sitting duck for all our competitors. [The balance is] to move enough so that the company thrives but not move so much that you lose contact with your fan base altogether."
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Suggestion: let them give Porsche a ring to ask why the 996 headlights design ( aka 'fried egg' design) was not used again on subsequent 911 iterations (997, 991 and 992).
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///M is art ↔ Artemis
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