Quote:
Originally Posted by Germanauto
I don't understand why the media loves making these comparisons.
Teslas and BMWs are purchased by different clientele. Sure there is cross shopping but generally the people who want a Tesla won't consider anything else. They are a cult for a reason.
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It's a direct competitor to any entry level luxury car. The typical uneducated 3 series/X1/X3 shopper really just cares about the badge and nav. They're perfectly happy paying the least amount possible for a base config as long as it has nav. The vast majority don't care to research trim levels and options. The same type is also reluctant to buy/lease econoboxes like Leafs and Prius. In these specific cases the Model 3 is right up their alley. Tesla's 3 sales volume is just going to keep growing until more mid-dollar range EV options become available.