Quote:
Originally Posted by darksilkx1
I'm assuming because it would lower the pricing too much for their "Halo Car".
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I think it's all about the expectations of making money on a specific model. I don't know the internals of this process but it seems like there's a gate ~6 months before a model's intro to the market where BMW decides if the market will take the car (by then, the car itself is ready for production, so it's not an engineering decision). If you go back in the history of this thread, there are several other examples of the same thing happening at approximately the same time frame, with much more mundane models, like for example the planned but never sold US F45 2GT or most recently US iX1.