[Equilibrandt]

Silver lining here:

If the cars comes with the Active Cruise Control radar, heating coils, etc. and you just have to pay to enable them, over the air...

That could mean that when you buy a clean, used example of whatever car/color you want, you can technically spec it out however you want, as opposed to playing the Goldilocks game of finding the perfect car with all the packages you wanted.

Owner didn't get ACC, ventilated seats, blind spot detection subscriptions when they bought/spec'd it? Doesn't matter, you're the owner now and can enable the features you want.

To be honest, even if this became a thing in the US, I'm sure most BMW buyers here would just pay the fee for "Lifetime" CarPlay, heated seats, adaptive cruise, etc. Just like they do now when building and ordering a car.