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Originally Posted by stein_325i

Thought this would be relevant to the discussion. A survey put out states that 4 out of 10 buyers would pay a markup for a new vehicle.

4 Out Of 10 New Car Buyers Would Pay 12-Percent Markup: Study

This is absolutely ridiculous, and a great way for them to be upside down on their loan 84 month loans or whatever they offer these days. I'd get it if it was something rare and collectible, but we're literally talking about mass produced SUV's here. And in no way would I consider a 12% mark up a "modest" premium.