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Pretty cool but Maserati's efforts would be better put toward their bread-and-butter cars. The Levante and Ghibli need clean sheet redesigns and need to bring something different/innovative to the market. Their current crop of cars would have been really nice back in 2012.
Aside from the R8, I can't think of any halo cars in recent memory which changed a brand's reputation/fortune.
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Former
-2008 E90 328 black/brown
-2012 Lexus IS250 black/black
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