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Originally Posted by stein_325i
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This quote from the article says it all:
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In an era of fake news, the lighthearted April Fools’ Day tradition of companies spinning tall tales has lost its charm. Reporters from trusted outlets such as the Associated Press are furious at having been lied to by VW and made to look foolish. Unlike Tesla, which has long shunned advertising, VW has a massive marketing budget. It should be able to do better than this. A company that misled customers about its vehicles' diesel emissions needs to tread especially carefully.
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Note to VW, if you play the April Fool's card before April 1st, no one is going to get it. Don't try to fix it by doubling down on the deception.
Maybe VW will try to fix this once and for all by reneging again tomorrow: "Just kidding guys, we really are changing the name!" and later in the day, "Psych! Ha-ha! We got you again!".