Quote:
Originally Posted by Morning Hawk
Instead of having an "M Performance" category that takes away from the "M" meaning, it would have been nice if BMW called that in-between category the "S" line. So something like:
335i - baseline
335is - probably not necessary
S3 - Sport performance
M3 - Motorsport (highest) performance
This would cater to those who never wish to ever track their car but want some of the M performance parts and the aero package without the complete M car/engine. Would cost less and meet a new price point...
Kind of along the same lines of how the new M5 has the separate categories for some of the different driving modes:
- Sport (think of this as the "S")
- Sport Plus (consider this the "M")
This is just IMHO how I would have done it if I were BMW President & CEO for a day....
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That's what Audi is doing.
A5, S5 and RS5.
Clearly, they know how to cater to the upcoming generation of simple and minimalist approach to marketing.
I just hope that these M-performance vehicles can be less confusing to the general public as the days go by. I wouldn't wish to have the need to explain to my friends that my car is a sporty version of the 3 series but not yet a M3. Doesn't sound cool.
