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Originally Posted by Dr Stig 2
I just wish BMW would stick with a naming strategy.
I feel sorry for the X5 buyers of the 30sd. They then put the same motor in the 35d, then the 40d.
All for what was basically the same car and motor, just playing witht he names in their range to see what sold well.
It smells of being too cheap to do any market research.
Now we have the Z4 35iS, which might now be renamed as the M35i.
All this does is lower the resale of the cars for the early buyers.
Dont do this to my 35iS, unless you admit your naming mistake and recall all the 35iS cars and rename them as M35i.
There is only soo many times you can slap a buyer before they realise they are being insulted.
Audi and MB have clear naming strategies for their performance models and THEY STICK TO THEM.
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Audi you say, then why didn't they call the R8 the RS9? That would have fit better with their naming strategy.
Every brand with an alphanumeric naming system screws it up. This is nothing new.