I'll be very interested to see where this car falls. At under $40,000, it's going to be very attractive. At over $40,000 (where it seems most likely to fall), it starts going up against some tough competition. If it gets too close to the Boxster's price, it's going to be tough not to take the lighter, mid-engine performance standard.
. . . not to mention that at over $40,000, you start attracting the idiots who are more interested in demonstrating that they can afford a "lifestyle" than driving.