Quote:
Originally Posted by kyriian
Truth, but we all know few electric cars are marketed towards the mass market, there is just too little profit to be had with a low priced electric car, they are meant for those who can afford the lifestyle, this is defenitely no different.
|
Right, but my point is that this is going to have a tough time competing even in that context. Sure, Volvo is a premium brand, but this is based on their entry level SUV product whose starting price is more than $20K less than the electric model.
They are probably limited by battery supply right now anyway, in which case it may figure to go for margin. But if that's the case, they need to get it sorted quickly because I think the big fight for electric SUV market share is going to be in the $40k to $50k range over the next few years. They are setting themselves up to be an outlier.