Quote:
Originally Posted by TheBingoBalls
I guess you could throw in affordable too but even the cheaper roadsters like the Miata, they only sell on average 5-6k a year, the TT is around 2500 so while manufacturers are still making them, they don't really sell relative to everything else so it's a very, very small market.
Perhaps my words were over-exaggerating a bit, but the roadster market is insignificant.
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Also
David70 : Name me a sales year -- ANY sales year -- in which roadsters were big 'relative' sellers, then.
Your answer is that there is none. Roadsters have never been big sellers relative to total sales. Even the Miata -- the most popular roadster in history, with just more than 1 million built since 1989 -- peaked at about 36K yearly sales in 1990, and was only over 30K for two years (1990-91).
Why, then, are roadsters so important that big luxury carmakers continue to spend hundreds of millions to develop them? Because of two reasons: 1). As a development platform, and 2). as a marketing tool.
It really is that simple. Roadsters are sexy. And carmakers know it.