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The name is just that, a name. These audio companies might enforce a particular minimum standard for speaker quality as part of the licensing agreement, but even a HK system might sound wildly different between three different cars based on specific speaker drivers, speaker location, amount of glass in the vehicle, etc.
Best way to judge if the audio is comparable is to drive to a BMW dealer in your G using your own audio benchmark songs and then test drive a X5 with Harmon Kardon (or even just sit in one if the dealer lets you) and play the same songs.
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