Imagine being the type of person who celebrates the failure of a car brand.
But yeah...sucks for Jaguar. The only one I've had is the F-Type SVR, and I absolutely love it. It has kept its spot in the garage while I've shuffled through a dozen or so other cars.
It's basically a Hellcat that I can drive in my neighborhood without getting pulled over. The interior, build quality, and driving dynamics are nothing special...but it makes silly noises and goes fast when you mash the pedal. Sometimes that's all you want. And it's one of the best looking cars ever made.