BMW Z4 ad banned for bad behavior - New 2009 2010 BMW Z4

Mark · 06-28-2009, 10:04 PM

This is an interesting story out of Australia.

It seems the BMW Expression of Joy ad campaign where the Z4 is seen painting a canvas using its tires has ruffled some feathers and has been banned in Australia. Why? Authorities felt it was promoting bad behavior

Source: The Herald Sun -- http://www.news.com.au/heraldsun/sto...005961,00.html

Quote:

LUXURY car manufacturer BMW has been left in a spin after its new "artistic" TV ad was banned for encouraging hoon driving.

The Herald Sun reports Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres".

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, claiming it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

Scorpion · 06-28-2009, 10:16 PM

That's lame, that didn't even cross my mind when I saw the ad. Although would be fun to try and paint like that lol.

zamm3k · 06-28-2009, 11:13 PM

woooow. sad

Voltigeur · 06-28-2009, 11:23 PM

-

Beware the Nanny State that Oz has become

I note this every time I go 'home', more and more obtrusive regs; speed cameras; 'traps etc. And a 100 km/h limit - maintained over 30 years despite advances in roads and tech is absurd. The French even permit 130 km/h on the Autoroute.

TK-421 · 06-28-2009, 11:28 PM

Australia FAIL

Dan73 · 06-28-2009, 11:50 PM

Australia does have some funny "safe driving" commercials...

persian54 · 06-29-2009, 12:00 AM

Quote:

Originally Posted by Dan73

Australia does have some funny "safe driving" commercials...

o god that was hilarious lol

MickyD · 06-29-2009, 12:51 AM

this one is even better

googoomas · 06-29-2009, 03:54 AM

Quote:

Originally Posted by MickyD

this one is even better

LOL

MrHarris · 06-29-2009, 05:15 AM

That's freaking terrible. Australia authorities fail.

dmboone25 · 06-29-2009, 08:57 AM

How dumb is this? The cars are always doing shit in commercials that is not for normal driving. No one else seems to get their hand slapped--this is beyond stupid. I would think the Aussie gov't would have something better to do.....

JoeyBananaz18 · 06-29-2009, 09:38 AM

coming from the country that basically uses V8s as their standard of engine. this is the same country that has a "supercar series". also the same country that banned grand theft auto 3 so im not extremly surprised. joe hacem is the only ausie thats got balls.
ausie, ausie, ausie, fail, fail, fail

Topless 335i · 06-29-2009, 09:54 AM

So are they also going to ban every movie and tv show that has a car chase, speeding or stunts because they also promote danger?

Malbolge · 06-29-2009, 10:24 AM

why don't they watch with same zeal about child pornography and other sick shit like that, not tell people how they should drive and assume they are DUMB ENOUGH to take this ad literally. Facktards. (or guy who came up with it is an audi driver). it's one or the other.

tpipta · 06-29-2009, 10:25 AM

Quote:

Originally Posted by news 4 u

Australia FAIL

samuraisaiyo · 06-29-2009, 10:25 AM

so cool

Dan73 · 06-29-2009, 01:51 PM

Quote:

Originally Posted by MickyD

this one is even better

lol!

Robert · 06-30-2009, 03:48 AM

that topgear commercial is fucking hilarious

siscobmw · 06-30-2009, 05:25 AM

i Hope to read soon that someone banned herald sun because think that everyone is stupid ....ok, sometimes someone goes into a school somewhere and kills some students....but I don't think that mental people is the main benchmark between BMW customers...
Francesco

juhap · 06-30-2009, 07:58 AM

The stupidity of that decision is only matched by some of the comments here. Oh, and for future reference, it is "aussie" and "moron"

av8thor · 06-30-2009, 09:41 AM

It's called "Irony"

Have another herring and don't over-exert yourself.

Give our love to the reindeer.

Nebraska99 · 06-30-2009, 10:49 AM

That's funny stuff.

06-28-2009, 11:13 PM	#3
zamm3k Bla! Drives: JB E90 M3 Join Date: Apr 2008 Location: Miami, FL Posts: 829 iTrader: (4)	woooow. sad __________________ :.-. KW .-. RPi .-. SUPERSPRINT .-. MACHT SCHNELL .-. VOSSEN .-. VREDESTEIN .-.:

06-28-2009, 11:23 PM	#4
Voltigeur MacroRisk Drives: M3 E92 ED'09 / 335d Sport DD Join Date: Jul 2007 Location: TX Posts: 2,487 iTrader: (0)	- Beware the Nanny State that Oz has become I note this every time I go 'home', more and more obtrusive regs; speed cameras; 'traps etc. And a 100 km/h limit - maintained over 30 years despite advances in roads and tech is absurd. The French even permit 130 km/h on the Autoroute. __________________ Just thinking of something not so witty ///M3 E92 '09 Jerez Black \| 6MT \| Ext Fox Red \| Tech \| Prem \| 19s \|Heated Seats \| iPod \|Smartphone \| Euro Deliv June 09 Sold: 540iT / 530i / 323i

06-28-2009, 11:28 PM	#5
TK-421 Registered Sex Offender Drives: E30 \| E46 M3 \| S13 Join Date: Jun 2007 Location: Tampa, FL Posts: 4,689 iTrader: (0)	Australia FAIL __________________ Stop putting stuff like painted reflectors and premium package in your signature. You're embarrassing.

06-28-2009, 11:50 PM	#6
Dan73 Private First Class Drives: ↑ Not that ↑ Join Date: Jul 2008 Location: Central Mass Posts: 103 iTrader: (0)	Australia does have some funny "safe driving" commercials... __________________

06-29-2009, 05:15 AM	#10
MrHarris yodog Drives: '86 Corolla Join Date: Jun 2007 Location: Diamond Bar, Ca Posts: 5,032 iTrader: (5) Garage List 2009 BMW [5.00]	That's freaking terrible. Australia authorities fail. __________________ 2009 E92 M3 \| Alpine White \| Black Extended \| Advan RS \| Turner Test Pipes \| Dinan Axle-Back \| OETuning \| Eibach Springs \| UUC SSK \| VRS Front Lip \| VRS Type I Diffuser \| Matte Black \| RPi Scoops \| MS Filter \| Yokohama AD08 \| F1 Pinnacle Special Thanks: Gintani \| OETuning \| eAs

06-28-2009, 10:16 PM	#2
Scorpion Major Drives: Nothing Join Date: Aug 2008 Location: Nowhere Posts: 1,215 iTrader: (0)	That's lame, that didn't even cross my mind when I saw the ad. Although would be fun to try and paint like that lol.

06-29-2009, 12:51 AM	#8
MickyD (Damned or Belated) Drives: Le Mans Blue 120D M Manual Join Date: Mar 2009 Location: Seaford, Vic. Posts: 495 iTrader: (0)	this one is even better

06-29-2009, 08:57 AM	#11
dmboone25 Brigadier General Drives: 2011 E82 N55 135i/DUC M1100EVO Join Date: Sep 2006 Location: Chicago, IL & Indianapolis IN Posts: 4,017 iTrader: (0) Garage List 2007 E92 328i [0.00] 2007 328i [0.00]	How dumb is this? The cars are always doing shit in commercials that is not for normal driving. No one else seems to get their hand slapped--this is beyond stupid. I would think the Aussie gov't would have something better to do..... __________________ Current - 2011 N55/DCT E82 135i--Lemans Blue, Gray Leather, M Sport, Premium Past BMWs: 2008 E82 135 - AW, N54, MT 2007 E92 328 - JB, N52, MT, ZSP (traded in for 135) 2007 E92 328 - JB, N52, MT (retired by a drunk driver)

06-29-2009, 09:38 AM	#12
JoeyBananaz18 Brigadier General Drives: metrocard Join Date: May 2009 Location: Whitestone, NY Posts: 3,610 iTrader: (2)	coming from the country that basically uses V8s as their standard of engine. this is the same country that has a "supercar series". also the same country that banned grand theft auto 3 so im not extremly surprised. joe hacem is the only ausie thats got balls. ausie, ausie, ausie, fail, fail, fail __________________ 7/18/09- I pick up my baby- 2009 E92 335i Xdrive, Space Gray over Coral Red. Premium Pkg, Cold Weather Pkg, M-Sport Pkg, 193Ms, Gloss Black grills, Custom Gloss Black Mirrors, Performance shift and E-brake boot, M3 spoiler, Euro fog switch, gloss black interior tim, Coco-Mats (red/black), H&R coilovers, 19'' Alufelgen SF-71s......

06-29-2009, 09:54 AM	#13
Topless 335i Captain Drives: AW E93 335i Join Date: Dec 2008 Location: SoCal Posts: 984 iTrader: (2)	So are they also going to ban every movie and tv show that has a car chase, speeding or stunts because they also promote danger?

06-29-2009, 10:24 AM	#14
Malbolge Major General Drives: Montego E90 Join Date: Sep 2007 Location: Pluto (which is not a planet) Posts: 5,053 iTrader: (1)	why don't they watch with same zeal about child pornography and other sick shit like that, not tell people how they should drive and assume they are DUMB ENOUGH to take this ad literally. Facktards. (or guy who came up with it is an audi driver). it's one or the other. __________________ E90 325i Montego Blau - 2011-2012 (SOLD) E90 320d TiAg - 2007-2011 (SOLD) E36 320i Avus Blau Msport - 2007 (SOLD)

06-29-2009, 10:25 AM	#16
samuraisaiyo Second Lieutenant Drives: 318i E36 Join Date: Feb 2009 Location: Bangkok Posts: 298 iTrader: (0)	so cool __________________

06-30-2009, 03:48 AM	#18
Robert Major General Drives: 135i, current is350 Join Date: Aug 2005 Location: Socal Posts: 6,765 iTrader: (1)	that topgear commercial is fucking hilarious

06-30-2009, 05:25 AM	#19
siscobmw freude am fahren ....scheiden freude... Drives: Z4 Sdrive30i tiefseeblau Join Date: May 2009 Location: Italy Posts: 299 iTrader: (0)	i Hope to read soon that someone banned herald sun because think that everyone is stupid ....ok, sometimes someone goes into a school somewhere and kills some students....but I don't think that mental people is the main benchmark between BMW customers... Francesco

06-30-2009, 07:58 AM	#20
juhap Lieutenant Drives: sDrive35i Join Date: Jun 2009 Location: Finland Posts: 522 iTrader: (0)	The stupidity of that decision is only matched by some of the comments here. Oh, and for future reference, it is "aussie" and "moron"

06-30-2009, 09:41 AM	#21
av8thor Private First Class Drives: 2009 335i Coupe Join Date: Jul 2006 Location: Dallas, TX Posts: 149 iTrader: (0) Garage List 2009 335i [0.00]	It's called "Irony" Have another herring and don't over-exert yourself. Give our love to the reindeer. __________________ __________________________________________________ ___________________________________ There are a number of mechanical devices which increase sexual arousal, particularly in women. Chief among these is the BMW 335i. (with apologies to P. J. O'Rourke)

06-30-2009, 10:49 AM	#22
Nebraska99 Enlisted Member Drives: CLK 500, RX350 Join Date: May 2009 Location: Belleville, IL Posts: 45 iTrader: (0)	That's funny stuff.

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