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      06-28-2009, 10:04 PM   #1
Mark
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BMW Z4 ad banned for bad behavior

This is an interesting story out of Australia.

It seems the BMW Expression of Joy ad campaign where the Z4 is seen painting a canvas using its tires has ruffled some feathers and has been banned in Australia. Why? Authorities felt it was promoting bad behavior

Source: The Herald Sun -- http://www.news.com.au/heraldsun/sto...005961,00.html

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LUXURY car manufacturer BMW has been left in a spin after its new "artistic" TV ad was banned for encouraging hoon driving.

The Herald Sun reports Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres".

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, claiming it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.
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      06-28-2009, 10:16 PM   #2
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That's lame, that didn't even cross my mind when I saw the ad. Although would be fun to try and paint like that lol.
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      06-28-2009, 11:13 PM   #3
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woooow. sad
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      06-28-2009, 11:23 PM   #4
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Beware the Nanny State that Oz has become I note this every time I go 'home', more and more obtrusive regs; speed cameras; 'traps etc. And a 100 km/h limit - maintained over 30 years despite advances in roads and tech is absurd. The French even permit 130 km/h on the Autoroute.
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      06-28-2009, 11:28 PM   #5
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Australia FAIL
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      06-28-2009, 11:50 PM   #6
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Australia does have some funny "safe driving" commercials...
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      06-29-2009, 12:00 AM   #7
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Australia does have some funny "safe driving" commercials...
o god that was hilarious lol
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      06-29-2009, 12:51 AM   #8
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this one is even better

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      06-29-2009, 03:54 AM   #9
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this one is even better

LOL
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      06-29-2009, 05:15 AM   #10
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That's freaking terrible. Australia authorities fail.
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      06-29-2009, 08:57 AM   #11
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How dumb is this? The cars are always doing shit in commercials that is not for normal driving. No one else seems to get their hand slapped--this is beyond stupid. I would think the Aussie gov't would have something better to do.....
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      06-29-2009, 09:38 AM   #12
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coming from the country that basically uses V8s as their standard of engine. this is the same country that has a "supercar series". also the same country that banned grand theft auto 3 so im not extremly surprised. joe hacem is the only ausie thats got balls.
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      06-29-2009, 09:54 AM   #13
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So are they also going to ban every movie and tv show that has a car chase, speeding or stunts because they also promote danger?
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      06-29-2009, 10:24 AM   #14
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why don't they watch with same zeal about child pornography and other sick shit like that, not tell people how they should drive and assume they are DUMB ENOUGH to take this ad literally. Facktards. (or guy who came up with it is an audi driver). it's one or the other.
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      06-29-2009, 10:25 AM   #15
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Quote:
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Australia FAIL
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      06-29-2009, 10:25 AM   #16
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so cool
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      06-29-2009, 01:51 PM   #17
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Quote:
Originally Posted by MickyD View Post
this one is even better

lol!
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      06-30-2009, 03:48 AM   #18
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that topgear commercial is fucking hilarious
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      06-30-2009, 05:25 AM   #19
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i Hope to read soon that someone banned herald sun because think that everyone is stupid ....ok, sometimes someone goes into a school somewhere and kills some students....but I don't think that mental people is the main benchmark between BMW customers...
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      06-30-2009, 07:58 AM   #20
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The stupidity of that decision is only matched by some of the comments here. Oh, and for future reference, it is "aussie" and "moron"
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      06-30-2009, 09:41 AM   #21
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      06-30-2009, 10:49 AM   #22
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That's funny stuff.
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