BMW to sit out Super Bowl for second straight year

6734202 · 01-15-2017, 03:24 PM

Quote:

Originally Posted by tc328

BMW is just being cheap...like no M Mirrors on the M2 cheap

:

Or carbon fiber roof!

Germanauto · 01-15-2017, 03:51 PM

BMW rarely advertises during the SB anyway.

Even if they did what would they show? The new 5er is their only significantly new vehicle right now.

Em-Two · 01-15-2017, 05:10 PM

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Wait are you implying Budweiser is good?

SCOTT26 · 01-15-2017, 05:13 PM

Don't need them.

M3 Adjuster · 01-15-2017, 05:16 PM

Watching NFC championship game now. Just heard that it is 5 Million bucks for a 30 second ad..

The first event was $42,000

Roland the HTG · 01-15-2017, 05:24 PM

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Yes Budweiser does because their "product" is all marketing, no substance.

Die ///M Rakete · 01-15-2017, 06:24 PM

BMW is expecting to and gearing for selling less cars this year but it's starting to look very much like a self-fulfilling prophecy to me

SDPLV · 01-15-2017, 06:29 PM

They should show the new M5 during an ad.

BEMR · 01-15-2017, 08:18 PM

Quote:

Originally Posted by tc328

BMW is just being cheap...like no M Mirrors on the M2 cheap

:

Ya their kinda turning into the company that if that don't have to do it ,they won't. I miss the nice interiors from 10 years ago, to make it lighter and stronger they sacrafice feel and appearance.

My 08 e60 M5, was plush inside and out including the trunk space and glove boxes. The interior on the inside of the roof was even unbelievable along with the door panels, now they charge more and they look and feel shitty, just saying.

SDPLV · 01-15-2017, 08:32 PM

Quote:

Originally Posted by BEMR

Quote:

Originally Posted by tc328

BMW is just being cheap...like no M Mirrors on the M2 cheap

:

Ya their kinda turning into the company that if that don't have to do it ,they won't. I miss the nice interiors from 10 years ago, to make it lighter and stronger they sacrafice feel and appearance.

My 08 e60 M5, was plush inside and out including the trunk space and glove boxes. The interior on the inside of the roof was even unbelievable along with the door panels, now they charge more and they look and feel shitty, just saying.

but did it have ostrich leather?

E39...

jgoens · 01-15-2017, 08:42 PM

Quote:

Originally Posted by BEMR

NO not especially, just saying if it's shitty it doesn't need to advertise or if it's really good it doesn't need to either, lol.

Actually Budweiser does need to advertise--that is why it is so big. Marketing.... like Corona is what makes these crap beers so popular. Otherwise they would be Olympia.

ny325 · 01-15-2017, 09:00 PM

BMW is no longer appealing. There current lineup of cars, are boring. Save your money BMW, and invest in bringing back the " Ultimate Driving Machine."

BEMR · 01-15-2017, 09:32 PM

Quote:

Originally Posted by SDPLV

Quote:

Originally Posted by BEMR

Quote:

Originally Posted by tc328

BMW is just being cheap...like no M Mirrors on the M2 cheap

:

Ya their kinda turning into the company that if that don't have to do it ,they won't. I miss the nice interiors from 10 years ago, to make it lighter and stronger they sacrafice feel and appearance.

My 08 e60 M5, was plush inside and out including the trunk space and glove boxes. The interior on the inside of the roof was even unbelievable along with the door panels, now they charge more and they look and feel shitty, just saying.

but did it have ostrich leather?

E39...

No but it did have turtle skinned door panels with spin me quick lug nuts along with a seals chrome plated ambulance scanner, sure do miss the ole e60.

Nomana · 01-15-2017, 11:02 PM

Normal business practice.

Alfonso550 · 01-16-2017, 12:49 AM

BMW should have unveiled the new M5 during the SB ad, they rarely advertise.

conradb · 01-16-2017, 03:03 AM

Quote:

Originally Posted by pgarbul1

Would love to see a BMW commercial about the M's and legacy of BMW

So we can bask in what was once a great brand?

conradb · 01-16-2017, 03:08 AM

Quote:

Originally Posted by PhoenixWolf

Oh please. Super bowl ads are for companies that have not made a name for them as yet. You don't bring sand to the beach. BMW does not need super bowl ads. Good move BMW.

Fanboi-ism at its finest, gents.

BMW is falling behind Mercedes. Audi is nipping at its heels. The American market is stronger than ever with quality cars. But sure, BMW doesn't even need to advertise anymore.

doccyber · 01-16-2017, 05:32 AM

Because Super Bowl viewership is declining

b1mmr · 01-16-2017, 07:59 AM

Apparently this year it's 5 mill for 30 seconds

2kaccordocoupe · 01-16-2017, 08:18 AM

they spent too much on the sponsorship for the rio olympics, as a result no owners lounges at autoshows and superbowl ads.

shil · 01-16-2017, 08:26 AM

Quote:

Originally Posted by BEMR

Seriously if your products good enough you don't need advertising. Does Apple need to do TV spots all day or Samsung for that matter, or even Budweiser.

Budweiser?

XsltAnalyst · 01-16-2017, 08:46 AM

Good decision by BMW, I'd rather have them spend that money on making BMW films

01-15-2017, 03:51 PM	#24
Germanauto Major General 9698 Rep 6,081 Posts Drives: Alfa Romeo Giulia, Rosso Join Date: Jul 2016 Location: LA iTrader: (0)	BMW rarely advertises during the SB anyway. Even if they did what would they show? The new 5er is their only significantly new vehicle right now.
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01-15-2017, 05:13 PM	#26
SCOTT26 Major General 5306 Rep 5,824 Posts Drives: A big F-off German Truck. Join Date: Jan 2007 Location: WORLDWIDE iTrader: (0)	Don't need them. __________________ The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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01-15-2017, 05:16 PM	#27
M3 Adjuster Banned 7905 Rep 11,785 Posts Drives: 1M, X1 M Sport, E46 325ic Join Date: Mar 2008 Location: Dallas, Tx iTrader: (0)	Watching NFC championship game now. Just heard that it is 5 Million bucks for a 30 second ad.. The first event was $42,000
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01-15-2017, 06:24 PM	#29
Die ///M Rakete Captain 671 Rep 846 Posts Drives: 2016 F80 ZCP 6MT Join Date: Oct 2011 Location: Dallas, TX iTrader: (0)	BMW is expecting to and gearing for selling less cars this year but it's starting to look very much like a self-fulfilling prophecy to me
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01-15-2017, 06:29 PM	#30
SDPLV Major 493 Rep 1,003 Posts Drives: 2008 E90 M3 DCT Silverstone II Join Date: Aug 2016 Location: Las Vegas iTrader: (1) Garage List 2008 BMW M3 [0.00]	They should show the new M5 during an ad. __________________ Current: 08 E90 M3 DCT SSII w/ BE RB Swap, H8 Lux 180s, MS Drop-in AF, CF spoiler, CF diffuser, OEM CF leather trim, CF DCT paddles, Custom DCT flatbottom wheel, MirrorTap 9500ix, RockAuto rotors, Hawk HPS pads, AMS ECU 93 Oct Map Tune, GTS DCT update, Slambo custom undertray
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01-15-2017, 09:00 PM	#34
ny325 Brigadier General 895 Rep 3,141 Posts Drives: Jet Black E90 Join Date: Feb 2007 Location: Gridlock iTrader: (0)	BMW is no longer appealing. There current lineup of cars, are boring. Save your money BMW, and invest in bringing back the " Ultimate Driving Machine."
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01-15-2017, 11:02 PM	#36
Nomana Lieutenant Colonel 1466 Rep 1,637 Posts Drives: BMW Join Date: Sep 2014 Location: SN iTrader: (0)	Normal business practice.
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01-16-2017, 12:49 AM	#37
Alfonso550 Registered 2 Rep 3 Posts Drives: 550 Join Date: Sep 2016 Location: LA iTrader: (0)	BMW should have unveiled the new M5 during the SB ad, they rarely advertise.
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01-16-2017, 05:32 AM	#40
doccyber Captain 259 Rep 628 Posts Drives: %D0%97%D0%B0%D1%81%D1%82%D0%B0 Join Date: Oct 2015 Location: Los Angeles, CA iTrader: (0)	Because Super Bowl viewership is declining
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01-16-2017, 07:59 AM	#41
b1mmr Major 319 Rep 891 Posts Drives: 2008 335XI E90 Join Date: Jun 2015 Location: Ohio iTrader: (0)	Apparently this year it's 5 mill for 30 seconds __________________ Formerly Ian_N54 - @b1mmr
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01-16-2017, 08:18 AM	#42
2kaccordocoupe Brigadier General 1270 Rep 4,703 Posts Drives: Former ///M Driver Join Date: Nov 2008 Location: The 6ix iTrader: (2)	they spent too much on the sponsorship for the rio olympics, as a result no owners lounges at autoshows and superbowl ads.
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01-16-2017, 08:46 AM	#44
XsltAnalyst Lieutenant 587 Rep 585 Posts Drives: 2016 F80, 957 Cayenne Join Date: Jun 2015 Location: Maryland iTrader: (0)	Good decision by BMW, I'd rather have them spend that money on making BMW films __________________ _______________________________________________ My Euro Trip Special Report, 3900 kms, 18 days, Lots of Videos +Pix! My PCD and journey back to MD My Youtube Channel
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