BMW U.S. December and 2016 Overall Sales Report

[Jason]

BIMMERPOST NEWS

BMW U.S. December and 2016 Overall Sales Report

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BMW BRAND SALES DECREASE 9.5 PERCENT FOR THE YEAR
MINI BRAND SALES DECREASE 11.1 PERCENT FOR THE YEAR

Woodcliff Lake, NJ – January 4, 2017… Sales of BMW brand vehicles in December totaled 32,835 compared to 34,625 vehicles sold in December 2016. For the year, BMW brand is down 9.5 percent on sales of 313,174 compared to 346,023 from last year.

Notable vehicle sales for 2016 include the BMW 7 Series which increased 39 percent to 12,918. The BMW X1 which set a new sales record this year with 27,812, a 92.9 percent increase compared to 2015. BMW X3 sales also set a new record with 44,196, an increase of 38.4 percent compared to 2015.

“December set a new record for our Sports Activity Vehicle sales in the U.S., exceeding 50 percent for the first time ever and firmly anchoring 2016 as the growth year for SAV’s in the Premium Segment,” said Ludwig Willisch, President and CEO, BMW of North America. “The New Year brings optimism for the year ahead and now we’re looking forward to the Detroit Auto Show next week and the launch of our brilliant, all-new 5 Series.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 37,493 vehicles, a decrease of 5.4 percent from the 39,634 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is down 9.7 percent on sales of 365,204 compared to 404,537 in 2015.

MINI Brand Sales
For December, MINI USA reports 4,658 automobiles sold, a decrease of 7.0 percent from the 5,009 sold in the same month a year ago. For the year, MINI USA sales are down 11.1 percent to 52,030 compared to 58,514 in 2015.






BMW Pre-Owned Vehicles
Sales of BMW Certified Pre-Owned sales set a record with 13,098 vehicles a 17.2 percent increase over December 2015. For the year, BMW Certified Pre-Owned sales also set a record with 129,207, an 11.5 percent increase compared to 115,903 in 2015.

Total BMW Pre-Owned sales were 24,402 in December 2016, a 26.2 percent increase over December 2015.

The Total BMW Pre-Owned sales in 2016 were 234,943 a 25.5 percent increase over 2015 and setting another record.

MINI Pre-Owned Vehicles
In December, MINI Certified Pre-Owned sales were 1,011 vehicles, up 3.1 percent over December 2015. For the year, MINI Certified Pre- Owned sales set a record with 12,445 an increase of 7.1 percent compared to 11,619 in 2015.

Total MINI Pre-Owned sales for December were 2,608, an increase of 14.4 percent over December 2015.

For the year, Total MINI Pre-Owned sales set a record with 28,633, a 6.9 percent increase from 2015.

[jpnh]

Mini is taking a beating

[Alpine300zhp]

Originally Posted by jpnh

Mini is taking a beating

BMW is taking a beating too.

[jpnh]

Originally Posted by Alpine300zhp

BMW is taking a beating too.

Very true, I guess I was reflecting on the fact that BMW at least has some bright spots in their range (2 Series and X1) that are doing well

Mini is getting pounded across the entire range except for one model.

[Alpine300zhp]

Originally Posted by jpnh

Very true, I guess I was reflecting on the fact that BMW at least has some bright spots in their range (2 Series and X1) that are doing well

Mini is getting pounded across the entire range except for one model.

True. I think Mini's appeal has eroded due to low gas prices. Everyone wants a big car or SUV these days.

[jpnh]

Originally Posted by Alpine300zhp

True. I think Mini's appeal has eroded due to low gas prices. Everyone wants a big car or SUV these days.

I love the MCS/JCW's BUT they are WAAAAY over priced for the segment they are in.

I'd buy an MCS as a DD in a second if they were more competitively priced

Lets look at the JCW which is top of the range and compare it to the VW GTI or dog forbid the R......no comparison ....the GTI and R will beat the snot out of the MCS/JCW not only in terms of power but price/value and sadly reliability

[doublevanosrc]

I wonder if it's due to the market or Mercedes and Audi??

[SakhirM4]

Originally Posted by Alpine300zhp

True. I think Mini's appeal has eroded due to low gas prices. Everyone wants a big car or SUV these days.

Not everybody - I wish they would outlaw them

[SakhirM4]

Originally Posted by jpnh

Mini is taking a beating

The Clubman and Convertible were both up over 200%

[SakhirM4]

Originally Posted by jpnh

Very true, I guess I was reflecting on the fact that BMW at least has some bright spots in their range (2 Series and X1) that are doing well

Mini is getting pounded across the entire range except for one model.

The 2-series was down almost 50%. The 3-series was up.

[Alpine300zhp]

Originally Posted by SakhirM4

The 2-series was down almost 50%. The 3-series was up.

The 3 did really bad for 2016 compared to prior years. We can all speculate as to why that is.

[jpnh]

Originally Posted by SakhirM4

The Clubman and Convertible were both up over 200%

Clubman was a new model in 2016 which is why they only show a couple hundred sales in dec of 2015 and a big diff year over year

Convertible was in a similar situation with its release iirc

The BMW 2 series increased 20% year over year for december

[SakhirM4]

Originally Posted by jpnh

Clubman was a new model in 2016 which is why they only show a couple hundred sales in dec of 2015 and a big diff year over year

Convertible was in a similar situation with its release iirc

The BMW 2 series increased 20% year over year for december

You are right - I was only looking at December not YTD.

[SakhirM4]

Originally Posted by Alpine300zhp

The 3 did really bad for 2016 compared to prior years. We can all speculate as to why that is.

I was looking at December not YTD.

[autopal]

BMW's bread and butter 3 series sales in 2016 down 24,000 units compared to 2015! That is the most shocking part of the sales report. The fact that they are down is not surprising, but by so much!! Especially when it is universally accepted the the 3 series have the best engines in its class. I guess people are tired of BMW's stale interior design

[phoenixbmwlife]

Car sales on the whole were down in 2016 which is weird because the economy has been recovering. 2015 was a worst year for the average American yet they bought more cars. SUV sales are the winner for car manufacturers I suppose fueled (no pun intended) by low gas prices.

As for BMW I wonder what effect the downgraded ultimate maintenance will have on sales this year. I still think it was a bad decision by BMW.

[bueller]

I am not all that surprised, go sit in a C class, at the low end, a Fusion is not a bad car and for less money you get more performance. It is competitive market and products that people would not have considered in the past are now competitors.

If you look at the 3 series on both ends, the 320 with no options is little better than a rental car, and by the time you add a bunch of options to a 340 you really have to be committed to the brand to pay what they are asking as there are better cars for that money.

As others have pointed out the styling is 4+ years old and is due to be refreshed next year. For me, my car is fine for what I bought it for, which is to be a highway cruiser, for sporty driving I would look elsewhere.

Hopefully the G20 will be awesome, I won't be buying one, but I wish them well. I am in the minority of people who enjoys the wagon. So it is either C Class (if that ever materializes) or Volvo V60 Polestar or maybe VW will win me back with a Golf R Wagon.

B.

[beto_L.A.]

Originally Posted by PhoenixWolf

Car sales on the whole were down in 2016 which is weird because the economy has been recovering. 2015 was a worst year for the average American yet they bought more cars. SUV sales are the winner for car manufacturers I suppose fueled (no pun intended) by low gas prices.

As for BMW I wonder what effect the downgraded ultimate maintenance will have on sales this year. I still think it was a bad decision by BMW.

totally agree with you. I've been with BMW since 2003, but now that the warranty is the same as other brands it no longer is a deal breaker when looking at other brands... it actually allows me to look at what else is out there... my lease is up later in the year and even though I'm leaning towards BMW again, AUDI doesn't seem that bad of a choice as well..
prior years the warranty is what kept me with the brand 100%.

[fecurtis]

Originally Posted by Alpine300zhp

True. I think Mini's appeal has eroded due to low gas prices. Everyone wants a big car or SUV these days.

Build a 7 seater V8 powered Mini SUV and call it the Mini Irony.

Wonder how the luxury auto industry and the auto industry as a whole did for 2016.

[remmib]

Interesting to see how car markets differ from country to country.

Here in Norway, BMW was the third best selling car brand in 2016 with a market share of 7.8%. Because Norway has no tax or vat on EV cars, the BMW i3 counted for one third of the BMW sale here.

[SakhirM4]

Originally Posted by beto_L.A.

totally agree with you. I've been with BMW since 2003, but now that the warranty is the same as other brands it no longer is a deal breaker when looking at other brands... it actually allows me to look at what else is out there... my lease is up later in the year and even though I'm leaning towards BMW again, AUDI doesn't seem that bad of a choice as well..
prior years the warranty is what kept me with the brand 100%.

BMW did not change their warranty. It is still 4yr/50,000 in the US.

[Bosozoku]

Originally Posted by Jason

Sales of BMW brand vehicles in December totaled 32,835 compared to 34,625 vehicles sold in December 2016.

That would be "2015."