BMW USA reports February 2015 sales. Up 14.5%

[Jason]

BIMMERPOST NEWS

BMW USA reports February 2015 sales. Up 14.5%

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BMW Group U.S. Reports February 2015 Sales

• BMW brand up 14.5 percent, sets February sales record
• MINI brand sales up 51.3 percent
• BMW Motorcycle sales decrease 12.0 percent

Woodcliff Lake, NJ – March 3, 2015… Sales of BMW brand vehicles increased 14.5 percent in February for a total of 25,201 compared to 22,017 vehicles sold in February, 2014.

“In spite of ferocious cold and mountains of snow in so much of the country in February, our customers proved they could overcome and made it possible for BMW to post a new record for February sales,” said Ludwig Willisch, President and CEO, BMW of North America. “Improved availability of the always popular X5 and the strong and growing interest in our 2 and 4 Series cars are good indicators of what’s ahead.”

To see and hear more of Ludwig Willisch's perspective on the February sales, click here.

In February, notable vehicles sales included the BMW i3 with sales of 1,089 vehicles, the BMW X5 increased 42.5 percent to 4,149 vehicles and BMW 6 series which increased 122.1 percent to 1,237 vehicles.

BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 28,921 vehicles, an increase of 18.2 percent from the 24,476 vehicles sold in the same month a year ago.

BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned) increased slightly, by 1.3 percent, to 15,157 vehicles compared to the 14,956 vehicles sold in February, 2014.

MINI Brand Sales
For February, MINI USA reports 3,720 automobiles sold, an increase of 51.3 percent from the 2,459 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In February, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 1,827 automobiles, a decrease of 2.6 percent from the 1,875 sold in February, 2014.

[Jeffe]

Awesome numbers! I'm surprised mini is up so high, I remember reading not too long ago that their sales were dipping low for awhile, but I'm glad they're increasing

[Anderw]

Wow sales numbers on 2 series is still pretty low, with the convertible out now I can see why it has bumped up a bit last month tho! Always wondered how many were on the road since I hardly see any!

[Brookside]

Finally 2-series sales are (comparatively) taking off. Great.

[Bosozoku]

Wow. The X1 continues its sales free fall.
2,329 last February, but only 885 this February.

If BMW grouped the X1 with the other X-trucks, it would bring down the whole truck group's sales.
Sales numbers would be nearly even with last year.

[johndeere]

Originally Posted by Bosozoku

Wow. The X1 continues its sales free fall.
2,329 last February, but only 885 this February.

If BMW grouped the X1 with the other X-trucks, it would bring down the whole truck group's sales.
Sales numbers would be nearly even with last year.

The X1 should have been grouped with the trucks. It would bring down the truck sales but would further bring up passenger car sales.

[CiprianS]

What's going on with the Z4? Are they offering a high residual for the lease offers that they increased their sales?

[caycep]

2 sales are going to be low until they make them more in volume and promote them as heavily as the 3 series

[wdeerfield]

im surprised they still lump the 3 and 4 together.. id like to see the split on that.

[M3 Adjuster]

Originally Posted by caycep

2 sales are going to be low until they make them more in volume and promote them as heavily as the 3 series

Agree!

[noro]

So is the M brand rolled into respective series? In another words 3/4 includes Ms too?

[fecurtis]

How'd Audi and Mercedes do I wonder?

[TheBingoBalls]

Originally Posted by fecurtis

How'd Audi and Mercedes do I wonder?

Just looking at the two highly competitive segments:

3-Series: 8,748
C-Class: 7,072
A4: 1,924

5-Series: 3,606
E-Class: 2,409
A6: 1,282

So nothing out of the ordinary. BMW and Mercedes will continue to trade sales throughout the year and Audi remains where it is selling a low percentage of total segment sales.

[fecurtis]

Originally Posted by TheBingoBalls

Just looking at the two highly competitive segments:

3-Series: 8,748
C-Class: 7,072
A4: 1,924

5-Series: 3,606
E-Class: 2,409
A6: 1,282

So nothing out of the ordinary. BMW and Mercedes will continue to trade sales throughout the year and Audi remains where it is selling a low percentage of total segment sales.

Wonder how C-Class trends are going month over month vs. the 3 Series. No one has to look them up I can do it when I can get around to it.

Just curious as to how the new C-Class is selling compared to the F30 and how it's trending.

[TheBingoBalls]

Originally Posted by fecurtis

Wonder how C-Class trends are going month over month vs. the 3 Series. No one has to look them up I can do it when I can get around to it.

Just curious as to how the new C-Class is selling compared to the F30 and how it's trending.

The one trend I noticed with the German brands vs. everyone else is that their sales aren't affected by their lifecycle, the sales of their cars are pretty consistent from year 1 through to year 6/7. Just taking a quick glance at the monthly sales, the C-Class actually sold 9,200 and 8,200 cars in November and December respectively and by then, news would have already broken out that a new C-Class would be coming . The same trend is found with the 3-Series.

[fecurtis]

Originally Posted by TheBingoBalls

The one trend I noticed with the German brands vs. everyone else is that their sales aren't affecting by their lifecycle, the sales of their cars are pretty consistent from year 1 through to year 6/7. Just taking a quick glance at the monthly sales, the C-Class actually sold 9,200 and 8,200 cars in November and December respectively and by then, news would have already broken out that a new C-Class would be coming . The same trend is found with the 3-Series.

Interesting, although for the November and December numbers, that could be attributed to generous incentives to get them off the lots to make room for the redesigned model.

[TheBingoBalls]

Originally Posted by fecurtis

Interesting, although for the November and December numbers, that could be attributed to generous incentives to get them off the lots to make room for the redesigned model.

You're absolutely right, that's exactly what it was. But I can't imagine that sales in those two months would be drastically lowered than their year-to-date average. I believe the montly average for the C-Class in 2014 was around 5,500. So I think it's safe to assume that in the month of November and December, Mercedes would have still at least sold that many C-Class's without any incentives and with the incentives, they sold an additional 3-4k cars which is still impressive given sales of the new C-Class were a couple of months away (started seeing W205 C-Class's at the start of February).

[Alfisti]

Re. the X1.It's getting long in the tooth but TBH it had a good few years all on it's own with only the Infinity EX35 and 37 as company.

We were shopping for a badge, as small as possible, SUV or hatch, and there were only two choices, X1 or EX37.

In 6 months that 's grown to include the baby lexus, MKC, GLA and Q3.

[Imola.ZHP]

Originally Posted by 3magine

The X1 should have been grouped with the trucks. It would bring down the truck sales but would further bring up passenger car sales.

X1 has always been grouped with cars. Underneath the x1 body lies an e90.

[ValeYellow46]

There are no X1's coming in right now. I was doing a locate the other day and there were like 40 cars on the water coming in to the Central Region. I think they are winding down production on them and don't want a ton sitting on lots in a few months time. Very odd because in December, there were a loads of them out there.

[raysspl]

No doubt the 320i's are also helping BMW's sales.

[Red Bread]

Originally Posted by raysspl

No doubt the 320i's are also helping BMW's sales.

Really? I've seen two or three and at least one of those was a service loaner. I've already seen more F8x's.