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      04-17-2010, 01:36 PM   #1
Merefield
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Why didn't BMW brand the iS an 'M'?

Why didn't BMW brand the iS an 'M'?

Let's be honest, there's no chance of a V8 Z4, not in the ever more expensive world of petrol stations and car tax ... especially when you consider that the next M3 will almost certainly not have 8 cylinders.

So whats the iS missing that would make it an 'M'?

Is it a cynical marketing move so BMW can make even more profit from a yet more expensive member of the Z4 family?

Surely they aren't going to squeeze even more power out of that 6 cylinder engine??

If any car in the range is suitable for an 'M' version, we all know the Z4 is, so whats going on here BMW??
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      04-17-2010, 01:40 PM   #2
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the answer is yes, yes, and yes.
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      04-17-2010, 02:26 PM   #3
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#1 maybe they're gonna leave the M division for everything like the "black series" and the "IS" like the "plain AMG" series and then everything else

#2 maybe they don't want the Z4 being in a "better" position than the M3 because of heritage

#3 maybe they're just gonna nickel and dime everything (seriously, there's a handful of 3 series cars that come in over the M3's base price and the 550i GT surpasses the base 7 series)

#4 maybe BMW is being run by a bunch of schmucks or geniuses depending which side of the table you're on

#5 maybe the schedule of the new M's bumps heads with the issue of a Z4 M and 1 series M and so they're holding off until a refresh

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      04-17-2010, 04:45 PM   #4
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IMHO - at the very least, to make the iS an M it needs tighter suspension, crisper steering, bigger brakes and a tad more power (plus, maybe save a few pounds). it would not take much to be sure but those would make it a true M car
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      04-17-2010, 05:28 PM   #5
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What's this fuzz with M?

I'll have an Z in a few days and to my knowledge Z is the last letter in the english alphabet.

First (well almost) there was A (Ford) and now some of us got the final, Z!

There will never be anything after that!
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      04-17-2010, 08:40 PM   #6
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Because it isn't an M.
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      04-17-2010, 09:10 PM   #7
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Quote:
Originally Posted by VintageBMW View Post
IMHO - at the very least, to make the iS an M it needs tighter suspension, crisper steering, bigger brakes and a tad more power (plus, maybe save a few pounds). it would not take much to be sure but those would make it a true M car
Yeah, if BMW ever intends to do a Z4 ///M again, they have upped the stakes by putting out the 35is w/ 335 hp which is right in line with the old ///M Coupe/Roadster. Logically, a new Z4 ///M would have to substantially more. Could get very interesting.
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      04-18-2010, 02:00 AM   #8
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because there's no manual
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      04-18-2010, 05:09 AM   #9
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Quote:
Originally Posted by VintageBMW View Post
IMHO - at the very least, to make the iS an M it needs tighter suspension, crisper steering, bigger brakes and a tad more power (plus, maybe save a few pounds). it would not take much to be sure but those would make it a true M car
You are missing the most important component, a Limited Slip Diff...that is what M cars are all about.
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      04-18-2010, 07:19 AM   #10
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actually I believe steering wheel, dials, gearlever, door sills with M logo are really not enough to call Z4M this 35is.....that's it...
SiSco from Italy
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      04-18-2010, 07:49 AM   #11
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Quote:
Originally Posted by Lewis@MWDesign View Post
You are missing the most important component, a Limited Slip Diff...that is what M cars are all about.
yup
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      04-18-2010, 08:58 AM   #12
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...and it cheapens the brand when you put M badges all over the place in a non M car.
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      04-18-2010, 11:55 AM   #13
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We see ///M as a standard for high performance driving, but (and you guys are going to hate me for saying this) I don't think BMW really sees it that way. It seems to me that BMW uses the "///M" as a marketing tool, no different than it's other icons.
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      04-18-2010, 04:40 PM   #14
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yes, definitely a LSD; and yes, now M is a marketing effort instead of a true performance effort
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