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I cannot imagine that they really expect someone to trade in their 9 month old 35i, take a tremendous hit, and then pay even more for an iS. As stated above the upgrades are not all that and can be attained individually. Look at the Hamman ecu upgrade... 360bhp? Now that's significant. The only reason I went for the iS is the timing. I'm able to combine my upcoming honeymoon with an ED, thus saving me the difference between the 2 models. That combined with the fact that much of what I would have wanted to add comes standard on the iS made it feasible. But I assure you if I were one of the lucky ones to already own a 35, I wouldn't be looking back... particularly with spring on the horizon.
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