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Unless they're idiots they will move on price/financing. Why? I test drove a fairly loaded 2009 Boxster S yesterday ($72K, new nav, PDK 7 speed transmission, heated sport leather seats, Bose surround sound, Bluetooth,...) and Porsche was offering 3.9% financing for 60 months and to move off the sticker price. Amazing car, drove like an absolute dream. BMW needs to get a clue because the competition is already getting aggressive. Loaded Z4 for $66K vs Boxter S for $72K? At that point...screw BMW and go with the Porsche.
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