Quote:
Originally Posted by Gpwheels
Not much money in premium brands. High R&D, low volume, and expensive manufacturing and materials do not lead to high profits...
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I think this is a relative statement. While certainly true for some marques, others like Ferrari
have shown that adopting sound business practices and making solid strategic decisions can maximize profits, even with reduced volume. BMW, Volkswagen, and in Ferrari's case FIAT have all helped guide their respective high-end luxury children into being worthwhile ventures.
I believe even independently-owned McLaren has shown you can do well running a ultra-low volume/exclusive super & hyper car company, and fund racing programs to boot.