Audi folks moved in, just look at the M division and the man in charge
an Audi guy behind the 1st AWD M5, and M at all levels., what the hell.
Looking at the design, it is just like Audi now, one fit for all, you just have to decide on the size.
I also beleive quantity never helped quality, it is certanly our experience with our BM's no longer as solid as they use to be.
Shame the brand use to be specific, controled by engeneers, now Marketing in charge.