You can say that again!
Price point has no effect on me after I succumb to engineered design accommodating OE connections mixed with market supply and demand at work with a dash of racerboy branding and the omnipotent dyno sheet. I tell my fellow M3 friends that if the gas pump had a choice with an M emblem selling for $10/gal we'd buy it. Look what I'm talking about, I already pay $9.10 for 100 octane.