I grew up in a fiscally conservative and pathologically frugal household and so my calibration for what constitutes an "appropriate" amount to spend on a watch is unreasonable by most peoples' standards.
I know this is rarely (if at all) true in reality but in my mind people who wear, say, a $10,000 watch should be making at least $1M per year. As a status symbol, wearing a piece of jewelry that costs $10,000 should signal an income of at least that much. It feels disingenuous to wear a watch of that magnitude making any less than that.
The number $1M is somewhat arbitrary but as an order of magnitude estimate that's generally how I perceive watches as status symbols. In reality, the incomes of people who wear $10,000 watches run the gamut from as low as mid-5 figures to as high as 10 figures, with the median probably being somewhere in the low 6 figure range.
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