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Way too confusing and too many choices (google "paradox of choice"). Steve Jobs famously understood this and came back to apple and slashed their BMW like expansive and confusing product lines. 3 models were left. Good. Better and Best.
Granted doing a good, better, best in cars is more difficult but I think they need to pare down at least half the lineup or at least clean up the naming nomenclature. Instead of the odd/even BS just give it one name and let consumer order with 2 or 4 doors. That alone does alot there. Then kill off any model that the sales don't justify it. Take those engineering resources and pour it into what remains to make them that much better.
Ask yourself "What would Steve Jobs do?"
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