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Transactions with trades are tough. The dealer has TWO levers; discounting on the new one and trade-in allowance on the old one. I usually split them into two separate transactions where the purchase price is negotiated, then the trade-in is settled. If worse comes to worst, you can always sell the old one privately or to another dealer (CarMax, etc.) At least you can take comfort in knowing you got the best price on the new one!
I'm finding general prices at a few hundred over invoice. Is that normal on BMWs? I generally use a buying service to drive down the dealer margin, but I was shocked at how thin the negotiated margins appear to be for such a popular brand. What gives?
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