Quote:
Originally Posted by Tom (Atl)
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I really detest BMW's new direction now... makes me sad...
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I agree. I can say this with most of the more up-market brands as well (namely Mercedes, BMW, and even Porsche). Don't know too much about Audi, so can't comment on that.
Surprisingly, it's the Americans that are doing it well IMO. I know there is another thread on it so not going to hi-jack, but since Hoa did bring it up, the Stingray is starting to look more and more like a likely rival to all the performance cars from the Germans, not just on paper but in sales as well. To my understanding, they are really trying to target the younger audience (20s-30s) with the Stingray and not just the loyal Corvette fans (avg. age 55), which is surprisingly even higher than Porsche at 48!