Yeah they only care about the number of subscribers. It's like magazines. The larger the subscriber base, the more they can charge advertisers. That said, I also call once a year and negotiate down to a very low rate. I use the app to listen to Howard on the train 2hrs a day so I definitely get my money's worth.
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2018 Jeep Grand Cherokee High Altitude Hemi | 2010 S4 Sold | 2010 BMW 135i Retired | 2006 Lotus Exige Sold
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