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If you want to be a highly regarded brand... here are some tips-
1) don't offer extremely cheap leases to get people in your cars at all costs
2) sway people to buy your cars instead and keep them, raising resale value in the used market
3) don't make 1 million versions of the same god damn car
BMW has somehow violated all of these rules and maybe someone finally said, perhaps we shouldn't be chasing the sales crown and instead build solid, higher priced cars that people will want to buy no matter what... from a biz perspective perhaps this won't make sense, but from a brand value perspective, it makes a ton... do you want to know why Honda still has the best resale value of any Japanese car and is still regarded as the best all around brand in Asia? They offer no rebates, no special deals and have 0 fleet vehicles... it works and works well. The salesman above is just a bit salty that he wont' be able to smooch people into any car on the lot and move as much volume as he could before since the deals are now less attractive... this makes it better for the people that actually care about the cars.
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