View Single Post
      04-18-2013, 11:36 AM   #10
williakz
Banned
6
Rep
119
Posts

Drives: Lexus LS460
Join Date: Apr 2013
Location: AL

iTrader: (0)

Info on PCD (performance Center Delivery)

The reason dealers are generally negative on PCD is because the vehicle sold is from BMW's production line rather than the dealer's lot inventory. Obviously, dealers much prefer turning inventory rather than placing factory production directly. Also, there are potential problems associated with any activity scheduled at a remote location (lost plates, miscommunication, sudden rescheduling, etc.) for which the dealer gets little in terms of benefit but shoulders all the blame for anything gone wrong. In the normal course of events, PCD is a lose-lose proposition for dealers. BUT...

Since little or no 2014 inventory exists on dealer lots currently, dealers are only too happy to have a "freebie" to help sell vehicles they don't actually have. Thus, PCD is a gift from heaven to dealers and they are pushing it big-time for 2014 Z4 orders. Now, the equation shifts such that PCD does all the grunt post-sale work of explaining Z4 operation, fixing little nits, and dealing with customer complaints while the dealer is freed to pursue additional sales. Works for everybody, but as soon as 2014 allocations arrive on dealer lots, it'll swing back to the default mode: grousing dealers and grabby customers.

That's my take.
Appreciate 0